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ASAS KEUSAHAWANAN MGM3180

ASAS KEUSAHAWANAN MGM3180. Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my. Evaluation. Assignment – 70% Mid term – 10% Final Exam – 20%. Assignment-70%.

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ASAS KEUSAHAWANAN MGM3180

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  1. ASAS KEUSAHAWANANMGM3180 Dr Mass HareezaAli Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

  2. Evaluation • Assignment – 70% • Mid term – 10% • Final Exam – 20%

  3. Assignment-70% Internship – attached to one particular small/medium organisation (4 weeks) *Written activities (report) as entrepreneur (base on internship) and also his/her profile– 35% Business proposal – 35%

  4. Profile (state in Internship) Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur! Write about his/her profile: characteristics, facing problems etc. Referring to the owner of the company’s where you attached to internship

  5. Internship Search and attached yourself to one particular small/medium size organisation Most important things – their willingness to participate and cooperate with you in completing the four weeks Come out report on the activities and at the end with some suggestion for improvements You may start with his/her profile_ background, initiatives, experiences etc Use your creativities – photo, map, questionnaire design, etc

  6. Business Proposal Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal

  7. Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorisation -table of content -list of figures -executive summary -Appendix

  8. Buss Proposal Introduction – comp. background, vision & mission Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation

  9. Text –Buss. Proposal Introduction Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

  10. Mid term Exam only 10 % Chapter 2 only: the personality of entrepreneurs 4-5 short questions (answer all)

  11. Final Exam 20% (Schaper’s, 2004) Covered chapter 3, 5 & 6 only Chapt 3: Creativity, innovation and entrepreneurship Chapt 5: Options for going into business Chapt 6: All 5 long questions

  12. Important Dateline for submission Test and exam Kelasmaya All the best

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