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Growth – do you have what it takes?

Growth – do you have what it takes?. STRATEGY, SALES LEADERSHIP MARKETING. SALES REPS EXECUTION. STRATEGY – DO YOU HAVE ONE?. 1. Company Strategy. Definition: The direction an organization takes with the objective of achieving business success in the long term. Where are you going?

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Growth – do you have what it takes?

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  1. Growth – do you have what it takes? STRATEGY, SALES LEADERSHIP MARKETING. SALES REPS EXECUTION

  2. STRATEGY – DO YOU HAVE ONE?

  3. 1. Company Strategy Definition: The direction an organization takes with the objective of achieving business success in the long term. • Where are you going? • How are you going to get there? • Why?

  4. brings the best personal computing, mobile communication and portable digital music and video experience to consumers, students, educators, businesses, and government agencies through its innovative hardware, software, peripherals, services, and Internet offerings.

  5. SALES LEADERSHIP • DO YOU HAVE THE RIGHT GUY? • DO YOU HAVE THE RIGHT TEAM? • DO YOU HAVE THE RIGHT COMP PLAN • DO YOU HAVE THE RIGHT SALES STRATEGY? • DO THEY HAVE THE RIGHT TRAINING?

  6. MARKETING Branding Value Proposition Marketing / Web Messaging aligned Online Strategy What do your customers say?

  7. MARKETING - BRANDING • Offering the highest quality of coffee in the world • Working directly with growers in various countries to purchase green coffee beans • Overseeing the roasting process and controlled distribution to retail stores around the globe • Personalizing customer service, and making the customer experience personal • Creating an inviting upscale atmosphere

  8. SALES REPS • Would you buy from them? • Do they represent your company in a professional manner? • Are they in the right role? • Can they hunt?

  9. SALES

  10. EXECUTION

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