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Artist in business - PowerPoint PPT Presentation

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Artist in business
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  1. Artist in business

  2. TILLTs Regional Commission TILLT has been regionally commissioned to develop new methods on howartistic competencecan develop working life and vice versa. EstablishedNational Level 1910Local Level 1973Regional Level 1999

  3. Rational vs Creative Logic

  4. Effects of our work in relation to the development of a dynamic knowledge based economy • Strong impact on the climate of creativity and innovation • 2. Working climate • 3. Satisfied Customer Index and Satisfied Employer Index • Employer Branding strengthened • 5. Media exposure • Reserach carried out by IMIT (Institute of Management Innovation and Technology)

  5. TILLT 2008 In figures • 150 companies in West Sweden have appointed 1100 Cultural Ambassadors reaching approximately 50 000 colleagues as a part of developing health and creativity in working-life • 100 customised cultural injections accomplished. • 64 yearlong AIRIS-projects conducted since 2002. In the AIRIS project a creative artist is present in a company or an organisation one day per week throughout a year in an open artistic process. • Effects on the creative logic. • 55 business conferences giving lectures. • Eight-doubled turnover since 2001 • 40 exposures inmedia

  6. TILLT Financial model Income from sales of Creative/Cultural Programs to the business sector 45 % Regional support from the Regional Development Committee and the Cultural Affairs Committee 31 % Income from business related to Cultural Ambassdors 14 % Sponsorship3 % Membership fees, 2 different kinds 3 % National support4 % SUM100 % Self-financing 65 % Approximately turnover 900 000 Euro, plus projects with a turnover of approximately300 000 Euro.

  7. Recommendations • Clear commission1 + 1 = 3 • Collaboration • Vocabulary • EffectsConduct research • Courage

  8. For a rewarding change of perspective www.tillt.se

  9. Pia Areblad, CEO TILLT pia@tillt.se +4631608218