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Web Mining

Web Mining. Karsten Dalsgaard Senior Konsulent Unispeed A/S kd@unispeed.com. Oversigt. Web mining Udfordringer Data processering Scoring, e-com, Banner optimering Netlogger på Jubii. Web mining: Udfordringer. Traditionel. Dot com sites. Loyalitet - cookie/logins

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Web Mining

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  1. Web Mining

  2. Karsten Dalsgaard Senior Konsulent Unispeed A/S kd@unispeed.com

  3. Oversigt • Web mining • Udfordringer • Data processering • Scoring, e-com, Banner optimering • Netlogger på Jubii

  4. Web mining: Udfordringer Traditionel Dot com sites Loyalitet - cookie/logins Fraud - ”organiseret” Segmentering ”mange” Direct Pr. Banner/mail ”Marketing” - online KPI'er - web rapporter Reaktionstid - 0.1 secs Churn (10-15%) Fraud (1-5%) segmentering (4-8 stks) Krydssalg (sælger) Direct mail (alle) Marketing ?$$$? KPI'er - Rapporter Reationstid - Dage

  5. Web mining: Udfordringer Traditionel data Dot com data 1.000.000'er warehouse mange beskrivende variabler data behandles direkte via databaser logs kunde og data 10000-40000 kunder (pr. problem) warehouse få beskrivende variabler (alder,køn,postnummer) ”regnearks problemer” Kunde data og transaktioner

  6. Data processering ETL: sh-scripts ftp Parsing: *.c awk perl andre script sprog...? Databaser: SQL..log og stjerneskemaer Labeling: URI og andet

  7. Ex. på banner log 983234053,adsrv1,1002,1880,38,3,1,0,0,17,3,4,11,20,28,31,57,60,62,75,100,346,454,554,712,772,773,6,38,429,387,635,692,691,21,31,43,48,50,60,82,93,100,110,150,163,735,739,1008,1034,1084,6752,9370,9500,14224,14227,1,USERID,d47080fd-141-983221909-7, 983234053,adsrv1,758,1292,35,3,1,0,0,13,4,8,11,20,28,31,57,75,97,346,552,557,639,3,35,485,562,21,31,43,48,50,60,82,93,100,110,150,163,735,736,741,742,1008,1034,2127,9479,14225,14227,1,USERID,a0a0b98-131-980682017-10, 983234053,adsrv1,915,1634,38,3,1,0,0,16,3,4,11,20,28,31,57,60,62,75,90,100,454,553,772,773,5,38,484,387,692,691,21,31,43,48,50,60,82,93,100,110,150,163,735,739,874,1034,1084,6752,9355,9500,14224,14227,1,USERID,d47080fd-141-983055040-2, 983234054,adsrv1,897,1828,38,3,1,0,0,15,4,8,11,20,28,31,57,60,62,75,100,454,553,772,773,5,38,484,387,692,691,21,31,43,47,50,60,82,93,100,110,150,163,735,739,1034,1084,6691,6752,9365,9500,14225,14227,1,USERID,a0a0b98-131-980686088-2, 983234054,adsrv1,758,1291,35,3,1,0,0,11,4,11,20,28,31,57,75,90,97,557,639,3,35,485,562,18,31,43,48,50,60,82,93,100,110,150,163,735,736,741,742,911,1034,2127,1,USERID,a0a0b98-246-975275520-2,

  8. Scoring Profiler Mining Web server UserID Banner server Scorings basen Logfiler Adf₣rd Online / offline Modeller: Neurale Net Trænet Model

  9. Web Rapportering

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