1 / 14

“Success is 100% Failure”

“Success is 100% Failure”. Presentation On Miami-Dade County’s Successful Transportation Initiative Danny Alvarez, Director Surface Transportation Program CSA Group. Plan at the Beginning of Campaign. 100 Opportunities to be Heard. 13 Town Hall Meetings Live Radio Call-in Shows

astra-herman
Download Presentation

“Success is 100% Failure”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Success is100% Failure” Presentation On Miami-Dade County’s Successful Transportation Initiative Danny Alvarez, Director Surface Transportation Program CSA Group

  2. Plan at the Beginning of Campaign

  3. 100 Opportunities to be Heard • 13 Town Hall Meetings • Live Radio Call-in Shows • Electronic Town Hall Meetings • Web Site “trafficrelief.com” (100,000 hits) • 2 Summits (On 2 Saturdays)

  4. Transportation Summits • 2 Saturdays • First, last chance to be heard (900+) • Second, vote for priorities (1,200+) • Product: “People’s Transportation Plan”

  5. People’s Transportation Plan • Communist ring to it • Stuck due to approved ballot language • Name Reflected process

  6. Scientific Approach* • Layer previous votes on taxes • Remind “YES” voters to vote • Don’t bother “NO” voters • Convince “MAYBE” voters *Political Science

  7. 14 Focus Groups • “MAYBE” voters only • All registered and likely voters (voted in 2 of last 3 general elections) • Likely to vote “NO” or “Undecided” (will vote “NO” on tax questions)

  8. Broken by Groups • Black, non-Hispanic, elderly • Black, non-Hispanic, working class • Hispanic elderly • Hispanic working class • Non-black, non-Hispanic (31-65)

  9. Top Messages to Vote “NO” • Tax will help reduce congestion • Tax will help local economy • Tax will provide travel choices • Citizen watchdog group will look after $

  10. Top Messages to Vote “YES” • More buses and trains • More jobs • More travel choices • Only for transportation

  11. Messengers • Train the messengers • Carry the same themes • Match the messenger and the audience • Prepare for debate

  12. End Result VICTORY!!!!!!!

  13. More Informationdalvarez@csagroup.com305.461.5484

More Related