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Advertising in journalism

Advertising in journalism

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Advertising in journalism

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  1. Advertising in journalism Colleen Diaz & Kimberly Humphries

  2. Advertising • Advertising is calling public attention to one’s product, service, or need through various mediums (i.e. radio, newspaper, television, etc.)

  3. Arguments of Advertising For Against • Stimulates gross national product (GNP) by encouraging people to buy products and use services • Contributes to higher standard of living, thus keeping businesses afloat • Enables consumers to make intelligent choices on goods • Encourages competition, lowering costs • Allows businesses to tap into new markets • Increases awareness of the biases and manipulation of advertising • Wasteful to economy • Doesn’t encourage intelligent choices; persuades consumers to purchase items they don’t need • Not all businesses advertise equally; advertising is a barrier to competition • Deceptive, poor in taste • Commercial sponsorship gives advertising control of the media

  4. Role of Advertising in Journalism • Advertising helps with the funding of news providers, especially for amateur providers (i.e. student newspapers, free special-interest newspapers)

  5. Advertising for the School Newspaper • Go to local businesses rather than large chains • Be courteous and confident • Ask to speak to a manager/the owner • Address who you are and why you are there • Bring a copy of the newspaper to display the different sizes and various businesses that already advertised • Bring an advertising application if hey want to buy an advertisement on the spot or would like to think it over • Leave your contact information along with the newspaper adviser’s; take a business card • Keep in touch with the business if they will purchase an ad or not; be sure not to forget them because they will forget you