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IsoZag

IsoZag. Russell Puleo, Chad Wengloski, and Sierra Ballsieper Business Marketing . Sports Drink Market Background. Gatorade created for Univ. of Florida football team. Powerade sponsored the 1988 Olympics. Demographics of Sports Drink Market. Ages 13-19 prefer sports drinks

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IsoZag

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  1. IsoZag Russell Puleo, Chad Wengloski, and Sierra Ballsieper Business Marketing

  2. Sports Drink Market Background • Gatorade created for Univ. of Florida football team. • Powerade sponsored the 1988 Olympics.

  3. Demographics of Sports Drink Market • Ages 13-19 prefer sports drinks • Males especially prefer sports drinks

  4. Geographics of Sports Drink Market • Popular in warmer climates • the South, California, etc. • Still popular in cooler climates, but not as much.

  5. Psychographics of Sports Drink Market • Athletic-minded people • Play or follow Sports • Staying fit, and in shape

  6. Competitors - Place • Convenience Stores • Supermarkets • Gas Stations • Fast-Food Restaurants • Sporting Events

  7. Competitors - Price • Gatorade – 12 pk. = $25.29, unit = $2.11 • Powerade – 12 pk. = $23.89, unit = $1.99 (from Price Chopper)

  8. Competitors - Product • Gatorade: • G-Series • G-Series Pro • G-Series Natural • Powerade: • Powerade ion4 • Powerade Zero • Powerade Energy

  9. Competitors - Promotion • Both sponsor players and leagues • Social networking is used, primarily by Gatorade • Powerade – “Street Teams”

  10. Target Market for IsoZag • Appeal to people who are athletic, and physically active. • Focus primarily on age group of 13-19. • Emphasis on advertising in warmer climates. • Target males and females.

  11. Suggested Marketing Mix for IsoZag • Place – Same locations. • Price – 12 pk. = $24, unit = $2. • Product – Offer same variety, use high quality natural ingredients. Bottle is unique and stands out. • Promotion – Utilize the social networks, sponsor athletes, NCAA March Madness,

  12. Works Cited • "Athletes." Gatorade. Gatorade, n.d. Web. 19 Nov 2012. <http://www.gatorade.com/history/>. • Bauerlein, Valerie. "Gatorade's 'Mission': Sell More Drinks ." The Wall Street Journal. Dow Jones & Company, Inc., 23 2010. Web. 19 Nov 2012. <http://online.wsj.com/article/SB10001424052748703466704575489673244784924.html>. • "Drinks demographics." Beverage World 15 Nov. 2006: 71+. General OneFile. Web. 23 Oct. 2012.<http://go.galegroup.com/ps/i.do?id=GALE%7CA163046986&v=2.1&u=s0711& it=r&p=GPS&sw=w> • Fredrix, Emily. "Pepsi Suing Coca-Cola Over Powerade Ads." The Huffington Post. TheHuffingtonPost.com, Inc., 13 2009. Web. 19 Nov 2012. <http://www.huffingtonpost.com/2009/04/14/pepsi-suing-cocacola-over_n_186709.html>. • “Gatorade Perform." Price Chopper. Price Chopper. Web. 19 Nov 2012. <https://pricechopper.elsstore.com/brandstores/4911-gatorade/categories/31601-02-perform>. • "History." Gatorade. Gatorade, n.d. Web. 19 Nov 2012. <http://www.gatorade.com/history/>. • Lenius, Pat Natschke. "Sports drinks on the move: new products and heavy promotions are prompting retailers to seek a new location for sports drinks." Supermarket News 11 July 1994: 31+. General OneFile. Web. 23 Oct. 2012. http://go.galegroup.com/ps/i.do?id =GALE%7CA15560146&v=2.1&u=s0711&it=r&p=GPS&sw=w • "Powerade Products." Powerade. The Coca-Cola Company , n.d. Web. 19 Nov 2012. <http://www.poweradegb.com/>. • "The G-Series." Gatorade. Gatorade, n.d. Web. 19 Nov 2012. <http://www.gatorade.com

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