การนำเสนอหนังสือวิชาการ โดย อ.ปิยะมาศ ติ่งหมาย อาจารย์ประจำคณะศิลปศาสตร์

1. การนำเสนอหนังสือวิชาการการนำเสนอหนังสือวิชาการ โดย อ.ปิยะมาศ ติ่งหมาย อาจารย์ประจำคณะศิลปศาสตร์ วันศุกร์ที่ 23 มีนาคม 2550 เวลา 10.00-10.20 น. ณ ห้องประชุมมาสุข

2. How to Teach Business English is a practical guide to the teaching of business English. This book is for teacher at the start of their careers and for more experienced teachers.

3. Contents • What is special about business English? 2. Assessing needs and preferences 3. Designing a course 4. Selecting and developing materials 5. Teaching business speaking skills 6. Teaching business writing skills 7. How to teach business English at a distance 8. How to include intercultural training 9. Evaluating and assessing

4. Teaching Business Speaking Skills 1. Socializing 2. Small talk 3. Speaking on the telephone 4. Presentations 5. Meetings 6. Negotiating

5. skill 1. Socializing What language might be taught here? Meeting Greeting Keeping conversation going and encouraging other participants in a conversation to speak Awareness of cultural factors

6. Activities Using role-plays and simulation • Lower level of language competence • real restaurant menus practise useful lexical items • role-play conversations • Higher level of language competence • - need to know what phrases are useful for telling a • story, recounting a particular experience • - need to be given the opportunity to discuss what • can and cannot be said develop techniques for • managing conversation Storytelling The embassy party

7. = Non-work talk 2. Small talk “Talk at work is not confined to talk about work”. Deborah Tannen, linguist • while waiting at the photocopier • just before a meeting is to start • during a meeting, when the coffee and biscuits • are brought in • while waiting to say goodbye • when meeting someone unexpectedly in a corridor • while waiting in someone’s office for someone else to • arrive • during a guided tour of a company’s offices, or factory, • or retail outlets • socializing with a client

8. easing tension in a complex or difficult negotiation relationship building Functions time-filling easing the transition from one business to another filling a silence Activities in pairs in small groups

9. 3. Speaking on the telephone No time to prepare - no body language to help What makes a “good” phone call? Clear aim Two main parts of telephone training standard lexical phrases survival strategies Role-play cards

10. 4. Presentations Presentation skills; delivery, content, use of visual aids, body language Context Structure Language for presentations Using the voice; intonation, stress, chunking Preparing for presentations; aids, rapport, delivery, language

11. 5. Meetings persuading Passing on information justifying Language focus defending their position summarizing clarifying arguing Activities Meeting role-play Meeting simulation

12. 6. Negotiating Types of negotiation Distributive Competitive Win-lose Integrative win-win

13. Stages in negotiation • Preparation • Relationship building • Information gathering • Information using • Bidding • Closing • Implementing

14. Language and other negotiating skills Language: Functional areas (coursebooks) clarifying, summarizing, asking questions, proposing, agreeing and disagreeing Skills: relationship building skills Activity: role-play • Negotiation practice • Ask learner to explain background • Teacher-learner role-play • Discussions and comment on tactics and language • Exchange role and role-play again • Discussions and comment on tactics and language • Step 2 repeated

15. Conclusions : How to teach business speaking skills 1. Socializing 2. Small talk 3. Speaking on the telephone 4. Presentations 5. Meetings 6. Negotiating

16. ประโยชน์และข้อเสนอแนะประโยชน์และข้อเสนอแนะ • การเลือกเนื้อหาและกิจกรรมในการสอนทักษะการพูดภาษาอังกฤษธุรกิจให้สอดคล้องกับวัตถุประสงค์และระดับความสามารถของผู้เรียน 2. จัดกิจกรรมในการสอนทักษะการพูดภาษาอังกฤษธุรกิจโดยส่งเสริมให้ผู้เรียนได้ใช้ IT มากขึ้น