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Fortified wine is referred to the wine-type that is prepared by mixing with additional alcohol, generally distilled spirit, such as brandy. This process is carried out to enhance the flavor as well as the alcohol content of the wine, which is 17-20%. Most of the times, fortified wines are also blended with herbs and spices to add uniqueness to the wine flavors. Fortified wines are available in dry, medium and sweet form. The rich antioxidant content of the wine adds to the health benefits obtained from it. Fortified wines are aged in wood casks, which further enhance the organoleptic properties of the wine.

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market definition

Market Definition

Fortified wine is referred to the wine-type that is prepared by mixing with additional alcohol, generally

distilled spirit, such as brandy. This process is carried out to enhance the flavor as well as the

alcohol content of the wine, which is 17-20%. Most of the times, fortified wines are also blended with

herbs and spices to add uniqueness to the wine flavors. Fortified wines are available in dry, medium

and sweet form. The rich antioxidant content of the wine adds to the health benefits obtained from it.

Fortified wines are aged in wood casks, which further enhance the organoleptic properties of the

wine.

Market Scenario

Increasing population of alcohol consumers’ majorly belonging to age group of 19-25 is one of the

major drivers influencing the sale of fortified wine based on the unique formulation of the wine.

Developing economy and increasing disposable income have a major impact on the fortified wine

market. Increased demand for premium alcohol is also driving the market for fortified wine.

Availability of various product types in fortified wine supports the growth of fortified wine market.

Furthermore, high focus on research and development has led to innovations in fortified wine

varieties by experimenting with unique flavors, which has also fueled up the fortified wine share in

the global wine market.

In the major fortified wine type, Sherry holds a major share and based on high popularity for dry

fortified wine it is projected to increase at higher rate globally. Consumption of dry wine is dominating

the share of wine varieties segregated on the basis of taste due to high consumers’ preference

towards authentic flavors in the fortified wine variety. However, consumption of sweet wine is found

to be rising at a steady growth rate in various regions. Sale of fortified wine via specialty retailers is

found to dominate the share based on convenience and ‘one-stop’ shopping experience of the

consumers.

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Intended Audience

Fortified Wine Manufacturers

Wine Industries

Alcoholic beverage Industries

Retailers and Wholesalers

Traders, Importers and Exporters

Key Findings

Vermouth wine amongst the fortified wine type is anticipated grow at a higher growth

rate

Top exporters of fortified wine include Italy, Spain, France, Chile, and the U.S.

Segments

fortified wine is segmented on the basis

Fortified wine is segmented on the basis of fortified wine-type, which comprises of port wine,

sherry, vermouth, and others. Sherry wine holds a major share followed by port wine.

Fortified wine is segmented on the basis of taste which comprises of dry, medium, and

sweet. The dry fortified wine holds the lion’s share in the global wine market.

Fortified wine is segmented on the basis of the distribution channel, which comprises of

store-based and non-store based distribution channels. Sale of fortified wine is higher

through store based channels based on convenience purchase of the product.

Study Objectives of Fortified Wine Market

Detailed analysis of the market’s segments and sub-segments

To estimate and forecast the market size by fortified wine-type, taste, distribution

channel & region

To analyze key driving forces influencing the market

Region level market analysis and market estimation of North America, Europe, Asia,

and the rest of the world (ROW), and their countries

Value Chain Analysis & Supply Chain Analysis of fortified wine

Company profiling of major players in the market

Competitive strategy analysis and mapping key stakeholders in the market

Analysis of historical market trends and technologies along with current government

regulatory requirements

Regional Analysis

The Global Fortified Wine Market is segmented into North America, Europe, Asia Pacific, and rest of

the world (ROW). Europe holds the major market share followed by North America. Developing

economy has led to changing lifestyle, thereby Europe is projected to generate a high revenue

during the given forecast period. Changing consumers’ preferences among the alcoholic beverages

will support the sale of fortified wine in the various region during the forecast period. The Major

importers of fortified wine include the U.S., the U.K., China, Germany, and Canada. Based on the

higher demand for alcoholic beverages with unique and refreshing flavors, the import and export of

fortified wine in the developed countries are rising at a steady growth rate.

Key Players

The key players profiled in the global fortified wine market: Bacardi Limited (U.K.), Davide Campari-

Milano S.p.A. (Italy), The Wine Group (U.S.), E & J Gallo Winery (U.S.), Anchor Brewing Company

(U.S.), Atsby Vermouth (U.S.), Gancia (Italy)

The global fortified wine market is segmented under the following regions mentioned below:

North America

U.S.

Canada

Mexico

Europe

Germany

france italy spain k rest of europe

France

Italy

Spain

K.

Rest of Europe

Asia Pacific

China

India

Australia

Japan

Rest of Asia Pacific

Rest of the world

Brazil

Argentina

Saudi Arabia

South Africa

Others

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The report for global fortified wine market of Market Research Future comprises of extensive primary

research along with the detailed analysis of qualitative as well as quantitative aspects by various

industry experts, key opinion leaders to gain the deeper insight of the market and industry

performance. The report gives a clear picture of the current market scenario which includes historical

and projected market size in terms of value and volume, technological advancement, macro-

economic and governing factors in the market. This report provides a detailed information and

strategies of the top key players in the industry. The report also gives a broad study of the different

market segments and regions.

Table of content –

1 Executive Summary

2 Market Introduction

2.1 Definition

2 2 scope of the study 2 2 1 research objectives

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions

2.2.3 Limitations

2.3 Markets Structure

2.4 Stakeholders

3 Research Methodology

3.1 Research Methods

3.1.1 Primary Research

3.1.2 Secondary Research

3.2 Forecast Model

3.3 Market Size Estimation

4 MARKET DYNAMICS

4.1 Introduction

4.1.1 Trends In Supply/Production

4.1.2 Trends In Demand/Consumption

4.1.3 Value Chain Analysis

4.1.4 Porter’s Five Forces

4.1.5 Supply Chain Analysis

4.1.6 Macroeconomic Indicators Analysis For Top 5 Producing Countries

5 MARKET TRENDS

5.1 Consumer Trends

5.2 Feedstock Analysis

5.3 Trends In Production And Consumption

5.4 Trade (Import-Export) Analysis

6 global fortified wine market by wine type

6. GLOBAL FORTIFIED WINE MARKET-By Wine-Type

6.1 Introduction

6.2 Market Size (Sub Segments)

6.2.1 Port Wine

6.2.2 Sherry

6.2.3 Vermouth

6.2.4 Others

7. GLOBAL FORTIFIED WINE MARKET- By Taste

7.1 Introduction

7.2 Market Size (Sub Segments)

7.2.1 Dry

7.2.2 Medium

7.2.3 Sweet

8. GLOBAL FORTIFIED WINE MARKET-By Distribution Channel

8.1 Introduction

8.2 Market Size (Sub Segments)

8.2.1 Store Based

8.2.1.1 Supermarket/Hypermarket

8.2.1.2 Specialty Retailers

8.2.1.3 Convenience Stores

8.2.1.4 Others

8.2.2 Non-Store Based

8.2.2.1 E-Commerce

10. MARKET -By Region

10.1 Introduction

10.2 North America

10.2.1 U.S.

10.2.2 Canada

10 2 3 mexico 10 3 latin america 10 3 1 brazil

10.2.3 Mexico

10.3 Latin America

10.3.1 Brazil

10.3.2 Argentina

10.4 Europe

10.4.1 Germany

10.4.2 France

10.4.3 Italy

10.4.4 U.K.

10.4.5 Spain

10.4.6 Rest Of Europe

10.5 Asia– Pacific

10.5.1 China

10.5.2 India

10.5.3 Australia

10.5.4 Rest Of Asia-Pacific

10.6 RoW

10.6.1 Egypt

10.6.2 South Africa

10.6.3 Others

10. Competitive Landscape

10.1 Introduction

10.2 Product Launch/Development

10.3 Partnerships And Collaborations

10.4 Acquisitions

10.5 Business Expansion

11. COMPANY PROFILES

11 1 bacardi limited u k 11 2 davide campari

11.1 Bacardi Limited (U.K.)

11.2 Davide Campari-Milano S.P.A. (Italy)

11.3 The Wine Group (U.S.)

11.4 E & J Gallo Winery (U.S.)

11.5 Anchor Brewing Company (U.S.)

11.6 Atsby Vermouth (U.S.)

11.7 Gancia (Italy)