Increasing Association Revenues A Roadmap

1. Increasing AssociationRevenuesA Roadmap

2. Situation Strengths • Established brand with members • Established membership • Established relationships Opportunities • Membership initiatives primarily content oriented • Business courses are tactical not strategic • Limited sponsorship from industry

3. Challenges Members Challenges • SME Members Need Increases In Revenue • Stretched for time and capital Organizational challenges • Limited revenue base • Small Membership Churn • Hard to service owner/operated members

4. Membership Types • Passively looking for growth • Reads articles in newsletters • Doesn’t understand the difference between marketing and advertising • Actively Looking For Growth • Invests time • Has a marketing budget • Investing In Growth • Invests time and money • Looking for an integrated solution

5. What If? The Association could help members grow The Association could increase its revenues

6. Bi-Weekly Newsletter Webinar Series RapidGrowth MentoringProgram Providing The Help

7. Bi-Weekly Newsletter Content • Your membership news and information • Marketing tips and ideas for your members • Sponsorship advertisement • SSM creates a template with your logo and links • Helps passive members looking for growth Process • Our experienced team massages your content and performs the layout • Newsletter is paid by sponsors • SSM assists with sponsorship sales • Revenue is shared with the association

8. Webinar Series Purpose • Teach marketing concepts to members • Increased revenues • Helps active members looking for growth Sample Topic “7 Most Costly Marketing Mistakes Almost Every Small Business is Making and How to Avoid Them.” Process • Identify and enroll sponsor interested in building profile with small business membership – e.g.: Business Depot • Invite members to participate in Webinar: • Record Webinar, so it can be downloaded from website on demand by members

9. Rapid Growth Mentoring Program What does it do? • Teaches business owner how to increase revenues • Tools to acquire new customers • Tools to increase revenue from each customer • Tools to get customers to buy more frequently • Tools for small business with little or no budgets What is it? • Practical Full-day “Marketing Secret” training session every 90 days teach two topics that produce results immediately • Monthly private one-on-one “laser” mentoringcalls focus on a specific topic the owner/operator needs help with • Personal Mastermind groups provide personal accountability required by entrepreneurs • Online tools, Network of professionals

10. Rapid GrowthMentoring Program Why Does It Work? • Workbooks and materials are practical so results are immediate • Support mechanisms ensure learning is implemented • Designed to work in the time constraints of the owner/operator • Format encourage sharing and reflection among equals • Cumulative progress results in rapid increases • Multi-year program to grow with entrepreneur What’s The Value For The Association? • Targets membership investing in their growth • Association shares in receives a referral fee • Members receive discount • Member can attend Association only or public • Advantage of association only - shared best practices • Advantage of public – out of the box thinking • If miss an association only – make it up with a public session

11. Next Steps Attend Our Next Preview Seminar Cracking the Success CodeHow to Kick-Start Rapid Growth and Generate Profits Like Never Before in Your Business Click Here To Register Contact Zale Tabakman Zale@StreetSmartMarketer.com 416-738-2090