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Office of italian admissions. LL Group Lorenza G uerri MKT 305. INDEX. PURPOSE BACKGROUND FINDINGS AFTER INTERVIEW WITH THE CLIENT FOCUS GROUP AND PRETESTING RESPONSES DATA COLLECTION METHOD CLASSES USED FOR SURVEYS FIELDWORK DATA ANALYSIS PROCEDURES RESULT CHARTS

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office of italian admissions

Office of italian admissions

LL Group

LorenzaGuerri

MKT 305

index
INDEX
  • PURPOSE
  • BACKGROUND
  • FINDINGS AFTER INTERVIEW WITH THE CLIENT
  • FOCUS GROUP AND PRETESTING RESPONSES
  • DATA COLLECTION METHOD
  • CLASSES USED FOR SURVEYS
  • FIELDWORK
  • DATA ANALYSIS PROCEDURES
  • RESULT CHARTS
  • LIMITATIONS AND ASSUMPTIONS
  • CONCLUSIONS
purpose
PURPOSE
  • PROBLEM: Increasing number of Italian students in the past semesters
  • OBJECTIVES: find causes of this increase
  • Give the client information for their future decision strategies
background
BACKGROUND
  • SECONDARY RESEARCH
    • Istat unemployment in Italy
    • Necessity to go abroad or to have foreign education
  • JCU COMPETITORS
    • AUR
    • LUISS
    • Bocconi and others
  • INTERVIEW WITH THE CLIENT
findings after interview with the client
FINDINGS AFTER INTERVIEW WITH THE CLIENT
  • Percentage of total number of Italian students (different from website)
  • Importance of scholarships and their changes over the years
  • Changes in communication strategies
  • Interview with ENLUS professor Ammary
    • More than 90% of Italians enroll to JCU
    • 80% of ENLUS are Italians
focus group and pretesting responses
FOCUS GROUP AND PRETESTING RESPONSES
  • Pretesting questionnaire with 4 students
  • Problems in understanding questions due to language barriers (ranking scale)
  • Sensitive questions
  • Change in the order of the questions
data collection method
DATA COLLECTION METHOD
  • STRATIFIED SAMPLE
    • Italian students enrolled to their first semester at JCU (23)
    • ENLUS Italians (10)
  • Total completed surveys: 33
  • Surveys handled to professor at beginning of class
fieldwork
FIELDWORK
  • Most challenging part
  • Populations are very small (74 Italians)
  • Samples are small too
  • Slowness in communicating with professors
    • Not answering to emails
    • Wrong scheduling
  • Sensitive questions moved to the bottom
data analysis procedures
DATA ANALYSIS PROCEDURES
  • 33 survey completed
  • Code =99 no response
  • Tabs and cross tabs used on SPSS
limitations and assumptions
LIMITATIONS AND ASSUMPTIONS
  • Systematic errors
    • Small sample (not representative)
    • No responses
  • Highlights on gender
conclusions
CONCLUSIONS
  • 42% of respondents have a scholarship
  • Word of mouth
  • 70% attended open day before applying
  • More than 70% females
  • SUGGESTIONS:
    • Further investigations
    • Larger sample