Educational Publishing Guidelines for Healthy Lifestyles

1. Educational Publishing Guidelinesfor Healthy Lifestyles Association of American Publishers (AAP) Association of Educational Publishers (AEP) National Assoc. of State Boards of Education (NASBE) June 5, 2012

2. Today’s Panel • Roger Rosen, Rosen Publishing • Ellen Standaford, Qurasan • Julio Abreu, A+Media • Jay Diskey, AAP (moderator)

3. Background • Project Goal: Develop voluntary guidelines for curriculum content aimed at emphasizing healthy examples in instructional materials. The project is designed to support First Lady Michelle Obama’s “Let’s Move” initiative for fitness & nutrition. • Project Partners: AAP, AEP, NASBE. • Working Group: 24 AAP & AEP members.

4. Today’s Presentation Topics • The childhood obesity challenge. • Draft publisher guidelines. • Outreach & implementation.

5. Childhood Obesity • In the last 30 years obesity rates have reached 33% among children and adolescents. • Students who are overweight or obese are more likely to develop type 2 diabetes, high blood pressure and cholesterol, asthma, sleep apnea and depression.

6. Childhood Obesity In a national study of physical activity in children and youth: • 58% of 6-11 year olds did not meet minimum physical activity recommendations • Girls averaged 10 min/day of vigorous activity • Boys averaged 16 min/day of vigorous activity • 92% of 12-19 year olds did not meeting minimum physical activity recommendations • Girls averaged 1-3 min/day of vigorous activity • Boys averaged 3-6 min/day of vigorous activity

7. Childhood Obesity In addition to health complications, obese children tend to: • Have higher absentee rates. • Experience more bullying and teasing. • Have lower levels of academic achievement.

8. Why Develop Guidelines? • 30 years ago our industry responded to the societal mandate to include greater multicultural diversity in U.S. educational materials. • Publishers now have the opportunity to be change-makers in the fight against childhood obesity. • Ultimately, our goal is to raise publishers’ consciousness in depicting healthy choices in educational materials across all curricula.

9. Aligned with Healthy Behaviors The guidelines are aligned with the following recommendations from the USDA and CDC: • Increase consumption of healthy foods and reduce consumption of foods that are high in solid fats, added sugars, and salt. • Increase daily physical activity. • Promote healthy habits such as exercising safely and limiting sitting screen time.

10. Guideline Components Partner to create voluntary guidelines to promote healthy lifestyles across curricula • Exemplars • Images • Integration of health topics across subject matter • Teacher manuals • But not curricula (only guidelines!)

11. The Guidelines in Detail Images: • Suggest stock houses include an “approved” designation for health related imagery under healthy guidelines. Provide criteria for such images .  • Include age-appropriate and culturally diverse images. • Provide examples and imagery of students of all socioeconomic backgrounds, genders, races, cultures, and physical and intellectual ability levels participating in physical activity. • Provide examples and imagery showing people across the generations participating in physical activity. • Provide a variety of examples and imagery showing physical activity throughout the calendar year.

12. The Guidelines in Detail General Content Recommendations: • Ensure curriculum materials have a clear and documented research base for any information or tasks related to healthy eating and physical activity. • Involve students in assessing the school wellness environment and proactively working with adults for positive, healthy changes to increase availability of healthy, kid-appealing foods and physical activity opportunities on campus, such as with the CDCs School Health Index. • Teach research and consumer skills by helping students know to find and evaluate valid health information. • Provide opportunities for peer-to-peer activities that affirm positive social norms, including health-promoting beliefs and behaviors, through methods such as peer discussions, group problem solving, and peer modeling and teaching.

13. The Guidelines in Detail General Content Recommendations continued: • Help students recognize that cultural beliefs influence health behaviors.  • Depict how present health behaviors impact future health and economic conditions (predicting). • Reinforce the link between poor physical health in childhood and teen years to adult health consequences such as high risk for cardiovascular disease (CVD), high cholesterol levels, high blood pressure, and abnormal glucose tolerance.  • Include activities to influence social norms around healthy behaviors, such as school-wide media campaigns and activities that encourage peers and parents to practice healthy behaviors.

14. The Guidelines in Detail Content-Specific Recommendations in: • English/language arts/literacy • Media literacy • Mathematics • History/Social science • Science

15. Basic Examples • In math, students can multiply apples, instead of cupcakes. • Writing instruction can have students drafting public service announcements that support healthy eating. • Science instruction can include how to calculate body mass index.

16. School Outreach GOALS Leverage the power of AEP’s and AAP’s distribution pipelines to promote the healthy lifestyles guidelines Acknowledge the educational industry’s support for--and commitment to--the guidelines

17. School Outreach TARGET AUDIENCES Classroom Teachers School Administrators Health & P.E. educators, other school staff Curriculum Supervisors Students Parents/Guardians

18. School Outreach DIGITAL EDUCATOR’S GUIDE Address each stakeholder with specific messages and/or activities Grades K-6 Provide an overview and context Show how guidelines can be integrated into different content areas using sample lessons Provide action steps for additional resources