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Advertisers Unveil PR Strategies for OOH Market Changes

Discover the impact of recent data releases on outdoor advertising, with key insights on population, transport, and land use changes. Learn what's next and how advertisers can leverage these shifts.

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Advertisers Unveil PR Strategies for OOH Market Changes

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  1. TALKINGPOINTS 1. 2. 3. 4. 2013 data release What’s next What this means for advertisers Snapshot ofwhere we are

  2. 2. more Proof thatOOH delivers

  3. 3% Market changes • Transport changes • Land Use changes Source: MOVE

  4. Transport changes • Road Networks • Public Transport

  5. Adelaide / Road network changes Northern Expressway Anzac Highway/South Rd Intersection

  6. Nationwide / Public transport changes Nationwide / Public transport changes Timetable and route updates for trains, buses, trams and ferries Timetable and route updates for trains, buses, trams and ferries

  7. Employment • Airports • Shopping Land Use changes

  8. 3.5% Populationchanges Source: MOVE

  9. POPULATION GROWTH 5 markets:3.4% 2.7% 3.6% 3.7% 4.9% 2.2% Source: ABS

  10. ADELAIDE POPULATION GROWTH Source: ABS

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