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Conducting Effective Trader Surveys: Principles and Steps for Success

This session provides a comprehensive overview of the key principles and structured approach for conducting trader surveys. Participants will learn to identify the nine guiding principles for planning and executing successful surveys and the four essential steps: formulation of assumptions, establishment of survey parameters, development of survey plans and training, and project supervision, analysis, and reporting. By the end, attendees will be equipped to implement quality trader surveys that yield actionable insights and integrate seamlessly into market analyses.

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Conducting Effective Trader Surveys: Principles and Steps for Success

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  1. Session 2.3.Overview: Nine Principles & Four Steps TST Organizing the Trader Survey Conducting a Trader Survey

  2. Learning Objectives By the end of this session, participants should be able to: • List the nine principles that should guide the planning and implementation of a trader survey • List the four steps key to elaborating a trader survey Conducting a Trader Survey

  3. In your experience, what makes for a quality trader survey? Conducting a Trader Survey

  4. Organizing a trader survey: a four-step approach The Nine key principles • Integrate trader surveys into FS analysis & reporting • Aim for results • Use existing market knowledge • Formulate working assumptions as a first step • Ensure a balanced scope • Multiply the sources of information • Keep questionnaires short & simple • Training and supervision are essential • Convey the message Conducting a Trader Survey

  5. Nine Principles guide “The Four Step Approach” Step 1: Formulation of assumptions Step 2: Establishing field survey parameters Step 3: Elaboration of a survey plan, questionnaires and training Step 4: Supervision, analysis and reporting Conducting a Trader Survey

  6. Step 1: Formulation of assumptions The first step of every trader survey is to get the basic data, assumptions and hypotheses on the table: assumptions about affected populations, markets, shock impacts, and potential response options. Conducting a Trader Survey

  7. Step 2: Establishing field survey parameters The second step is to select the market chains, market products, geography, actual markets, trader sample parameters of the trader survey. Conducting a Trader Survey

  8. Step 3: Elaboration of a survey plan, questionnaires & training The third step is to put together the survey plan (including objectives, summary of assumptions, listing of parameters, timeline, team composition) , questionnaires, and enumerator training. Conducting a Trader Survey

  9. Step 4: Supervision, analysis & reporting The fourth step is actually implementing the survey, collecting and analysing the data, and drawing and reporting findings, conclusions and recommendations. Conducting a Trader Survey

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