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TURISMABILE

TURISMABILE. Accessibility as key element of tourism quality. Project Coordinator : Alessandro Redavide. Viaggiare senza limiti …. Different needs … same wishes to travel

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TURISMABILE

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  1. TURISMABILE Accessibility as key element of tourism quality Project Coordinator: Alessandro Redavide Viaggiare senza limiti …

  2. Different needs … same wishes to travel TURISMABILE is a project, wanted by Piedmont Region and realized by the CPD - Consulta per le Persone in DifficoltàOnlus, that intends to transform Piedmont in an ideal destination of the tourism for all. GOALS: • increase and improvement of the piedmontese offer for tourists with special needs; • increase and improvement of the piedmontese offer for tourists with special needs; WhatisTurismabile

  3. Different needs … same wishes to travel TURISMABILE was born in 2007 from the project “Piedmont for all”, a project carried out two years prior the 2006 Turin Olympics Games that pointed out accessibility in 10.000 touristic sites (6.171 between Turin and the Olympic Valley). TURISMABILE • adopts a new approach based on the importance of PROMOTION • applies tourism marketing rules and tools to specific sector of the accessible tourism Turismabile : origins

  4. “You take delight not in a city's seven or seventy wonders, but in the answer it gives to a question of yours.” I.Calvino Accessibility as element of quality One of the goal of TURISMABILE is to overcome: • Social tourism • “Dedicated solution” Focusing on the tourist in its multiplicity of meanings Vision of a tourist less standardized and considered as part of a “complex world” Turismabile : philosophy

  5. No-one goes on holiday just to sleep in a hotel: just THE accessible hotel cannot be the reason for an holiday; • To consider accessible tourism as a new target with good commercial opportunities; • To consider accessibility not just in terms of regulation, but as a quality element; • To consider the person with disability as “tourist” that has the right of discover and fully experience the tourist offer of a territory and its peculiarities; • To be more and more focus on the Accessibility Chain Turismabile : keysconcepts

  6. To be aware that today the accessibility evaluation cannot be exclusively expressed with the definition of a valued judgment “accessible or not”. Technical and complete evaluation of each service is necessary, in order to let the tourist autonomously choose the best solution to his needs and expectations • To be aware that accessibility include a wide range of disabilities which means a wide range of potential customers (not just motor impairment, but also intellectual disabilities, deafness, blindness, food intolerances, elderly people,…) Turismabile : keysconcepts

  7. WE THINK THAT… • To invest in the TOURISM FOR ALL means to adopt a new mentality that, starting from needs expressed by tourists with disabilities, aims to the development of a touristic system more aware and informed about needs of the tourist, creating a product more and more diversified and adaptable to the customer requests. • Our goal is to increase the overall quality of the service and hospitality. We strongly believe that the touristic quality of a territory depends on his capacity in satisfying expectations and needs of tourists, whichever they are. Turismabile the tourism for all

  8. TOURIST ACCESSIBILITY = HIGH USABILITY OF A TERRITORY AND ITS SERVICES Tourist accessibilty is made of networks and synergies between different actors. For this reason TURISMABILE is based on the Accessibility Chain, an integrated system of services that can be used by different targets and that includes all the aspects of the holiday (information, travel, stay, food, activities and sports, entertainment and shopping, excursions,…ecc). Accessibility chain

  9. Competence and experience in the world of disability CPD – Consulta per le Persone in Difficoltà Volunteers association with the aim of spreading the culture of the overcome of disabilities, particularly active in projects on the breaking down of architectural and cultural barriers, physical and psychological. IsITT – Istituto Italiano per il Turismo per Tutti Association of experts in the field of tourism and accessibility that works for the “right to travel” of people with specific needs and for the improvement of accessibility and hospitality policies. Turismabile : who are we? TURISMABILE is realized by the union of professionals working for years in various sector, from architecture to tourism.

  10. Today TURISMABILE is: • A brand that identifies all piedmontese realities (structures, services, associations, projects, etc…) • For the operators of the territory a sort of “collector” able to integrate, connect, value and promote accessible realities with the aim of creating a touristic offer that can answer to all the requests of the customers. • For the tourists with special need a “box” of useful information to organize their holiday in Piedmont, such as a sort of guarantor of the good level of accessibility and hospitality. Turismabile today: what it is

  11. A WEBSITEcontinually updated, that contains: • About 800 tabs of accessible touristic piedmontesesources • Suggestions of stays and touristic packages in Piedmont • News about tourism and culture for all • Documents, surveys and researches regarding tourism for all that can be downloaded from the website Turismabile: what is the offer

  12. Turismabile : what is the offer Photogallery Direct contacts and infos (n° rooms, languagesspoken,..) Description of the accessiblefacilities the hotel offers Information on specific training session on disabilities

  13. INFORMATION ON ACCESSIBLE TOURS AND ITINERARY More than 40 itineraries along the whole territory, divided by interest: leisure, wellness, sport, food&wine, art&culture. The accessible information include all the different disabilities. turismabile: what is the offer

  14. SUPPORT Since 2008 it is available a phone support service to tourists with special needs on the different possibility of vacation on the territory. A consulting service for all those people involved in the accessibility chain that want to improve their knowledge and awareness on Tourism for all. turismabile : what is the offer

  15. WORKSHOp Technical Workshop dedicated to italian and foreign Tour Operators in order to promote the accessible Piedmont. 4 workshops have been realized and 44 Tour Operators have been involved: • 12-15 Dec 2008 , Workshop Montagne Olimpiche • 7-10 May 2009, Workshop Distretto Turistico deiLaghi • 12-15 Oct 2009, Workshop Langhe, Monferrato e Roero, • 20–23 May 2010, Workshop Cuneo e le sue valli Turismabile: ACTION REALIZED

  16. PRESS TRIPS Educational toursdedicated to journalists, bloggers, opinion leaders, in order to spread the knowledge on the level of accessibility in Piedmont. 4 eductourhavebeenrealized for a total of 10 newspaper/blogs involved (Sportweek, Latitudes Travel Magazine, Redattore sociale, Turisti per caso, Diversamente agibile, Disabili.com, ecc) • 21-23 Jan 2010 – Eductour Sestriere e le Montagne Olimpiche • 3-5 Mar 2010 – Eductour Torino e la Sindone • 8-10 Apr 2010 – Eductour Scopri Torino • 11-15 May 2010 – Eductour Vercelli e la Valsesia • 14-17June 2013 – Eductour in Piemonte Turismabile: ACTION REALIZED

  17. TURISMABILE CONFERENCE and CONGRESS Conferences open to public, in order to increaseawarnessabouttourism for all Since 2007 TURISMABILE organised 4 Congress for a total of 90 Speakers and more than 650 participants Turismabile: ACTION REALIZED • 15 Oct 2007 Reggia di Venaria (TO) Seminario Internazionale “Turismo per tutti in Piemonte” • 3 Dec 2008 Centro Congressi Lingotto Torino (TO) Convegno Internazionale “La Catena dell'Accessibilità-Servizi e design alla base dell'accoglienza” • 11 e 12 June 2010 – Fondazione Ferrero Alba (CN) Convegno Internazionale “Sviluppo del turismo per tutti-Strategie di promozione e buone prassi nell’offerta» • 22 June 2011 – Conservatorio Cantelli Novara (NO) Convegno nazionale “Piemonte, un’emozione da vivere per tutti” • 14 June 2013; Cantieri Officine Grandi Riparazioni, Convegno internazionale «TURISMO ACCESSIBILE E PIEMONTE FOR ALL Dal Piemonte all’ Europa: potenzialità e opportunità del mercato del turismo accessibile»

  18. VIDEOS AND PROMOTIONAL MATERIAL Implementation of communication products and awareness for the general public about the availability of tourist resources in Piedmont and issues of tourism for all Turismabile: ACTION REALIZED 2007 – Promotional Video “Piemonte per tutti” 2008 - Brochure “Viaggiare senza limiti” 2009 - Promotional Video “La Catena dell’Accessibilità” 2009 – Collaboration for the Guide “dei tesori della campagna” 2010 – AwarenessCampaign “Piemonte è” 2011 – Promotional Flyer “Turismo per tutti” 2012- Brochure ”Events for who? For all!”

  19. PRESENCE IN FAIRS AND EVENTS Presence at trade fairs and interventions to national and international conferences on the topics of tourism and tourism for all Turismabile: ACTION REALIZED

  20. SURVEYS ON ACCESSIBLE TOURISM 2011 Survey on the flow of tourists with special needs in Piedmont. • TURISMABILE: ACTION REALIZED 2013 Survey on the perception of National and International Tour Operator

  21. PRESENCE AT ACCESSIBLE TOURISM NETWORKS TURISMABILE is memeber of ENAT – European Network for Accessible Tourism, the european network for the development of tourism for all. In 2009 TURISMABILE was part of the Ministerial Commission for the promotion and development of accessible tourism. In this occasion Turismabile collaborated with all the members of the Commission in order to realize the first Accessible Tourism Manifesto Turismabile: ACTION REALIZED

  22. For 2014, Turismabileisinvolved in the implementetion of 4 importantproject: • Accessible Tour Packages: this project involve tourism operators and students who, following specific training on the subject of tourism for all, are going to design and build accessible tour packages; • Towards an ethictown :the project aims to define general guidelines for the creation of an ethic town that promote, at the same time, a philosophy of social inclusion of people with intellectual disabilities and the respect of needs and peculiarities of all users of the territory; • Novara.IN – Inclusive and innovative: The initiative aims to build and promote tourist itineraries for All, understood not only as a barrier-free routes but itineraries where experience the sharing of languages​​, methods, ways, cultures and different requirements where differences can be elements of personal enrichment and social development. • Eventswithoutborders: The project aims to improve the accessibility and usability of the events located in Cuneo (a city of Piedmont) by tourists with special needs, spreading and consolidating between the promoters and event organizers a new culture of accessibility. Turismabile: ACTION on going

  23. www.turismabile.it TURISMABILE Via San Marino, 10 10134 Torino Tel. +39 011 31 98 145 Fax. +39 011 31 87 656 segreteria@turismabile.it Piemonte, an emotion to live for all

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