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Survey Interviews

Survey Interviews. Chapter 6. Recording answers. Wording crucial “How do you feel about fee increases?” Variety of answers “Are you for, against, or have no feelings about fee increases?” For__________ Against_______ No feelings_______. Wording continued.

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Survey Interviews

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  1. Survey Interviews Chapter 6

  2. Recording answers • Wording crucial • “How do you feel about fee increases?” • Variety of answers • “Are you for, against, or have no feelings about fee increases?” • For__________ • Against_______ • No feelings_______

  3. Wording continued • “Do you strongly agree, agree, disagree, or strongly disagree fee increases?” • Strongly agree_________ • Agree________ • Disagree_________ • Strongly disagree________

  4. Question Strategies • Filter Strategy • Follow-up question to gain knowledge • Are you familiar with university disqualification? • Do you know the qualifications for it? • Leaning Question Strategy • Taking a stand on feelings/intentions • If given the opportunity to vote for a new building, how would you vote? • Agree • Disagree • undecided

  5. Strategies continued • Shuffle Strategy • Vary questions to prevent order bias • Names on ballots • Myth or truth • Chain or Contingency Strategy • Probe into answers while maintaining control • During the year, did you take any communication classes? • Which ones did you take – list. • Did you find them helpful?

  6. Question Scales • Interval scales (Likert scales) • Do you feel that tuition should be lowered? • Strong agree _____ • Agree _____ • Neutral _____ • Disagree _____ • Strongly disagree _____

  7. Scales Continued • Frequency interval scales Reflects how often they do something. • How often do you attend movies? • More than once a week • Once a week • Every other week • Once or twice a month • Less than once a month • Never

  8. Scales Continued • Numerical interval scales • Range that reflects a number, level or rank. • Please respond to the your age group. • Under 18 • 18-24 • 25-34 • 35-49 • 50-64 • 65 and over

  9. Scales Continued • Nominal Scales • Deal with naming and selecting • Mutually exclusive variables –choose from options • Example: • What religion do you follow? • Catholic • Protestant • Jewish • Other ________________

  10. Scales continued • Ordinal Scales • Ask for ratings or rankings • Please rate the following classes. • ENG 101 Exc. Abv. Avg. Av. Bel. Av. Poor • HCOM 325 Exc. Abv. Avg. Av. Bel. Av. Poor • MATH 101 Exc. Abv. Avg. Av. Bel. Av. Poor • Please rank the following: • Eng 101 • HCOM 325 • MATH 101

  11. Scales Continued • Bogardus Social Distance Scale • Measures the effect of relational distances. Measures attitude or feeling changes. Moves progressively from remote to close relationships and distances. • 1. Do you favor controlling numbers of births in the world? _____ Yes _____ No • 2. Do you favor controlling numbers of births in Third World countries? _____ Yes _____ No • 3. Do you favor controlling births in the U.S.? ______ Yes _______ No

  12. Sampling Techniques • Random sampling – drawing names from a hat • Table of Random Numbers – assign a number for potential response and create a table – eyes closed place a finger on a number & read a combination (l to r; diagonally; up, down, across) • Skip interval or random digit – select every nth names from list (10th;5th; every other)

  13. Sampling techniques continued • Stratified Random Sample – allows representation of subgroups (gender, ages, ed levels, income levels) • Sampling includes equal number from each group • Example: Matz study – three professions; four geographical areas

  14. Sampling continued • Sample Point • Blocks or points are carefully chosen to represent the diverse elements within a population • Farm areas and crops – yields each year • Self-Selection • Least representative of sampling • Those who are most passionate are most likely to particiate

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