Introduction

1. Self-efficacy, Social and Cultural Issues in Designing Online Technology Skills Transfer Programs : A Mexican Context

2. Introduction • Objective of this study • Benefits of technology • Foundation of theories • Research special needs • Hypotheses • Research samples

3. Introduction~2 • Research result • The problems of the technology transfer • The speciality of this research • Present limit (future expectation)

4. Objectives of this study • To investigate a successful design for online transfer of technology skill to a developing country • To evaluate this skill transfer program to impact participants’entrepreneurship

5. Benefits of technology ˙open a bank account online ˙buy tickets, books, clothes (anything you want) ˙exchange knowledge or get information (MSN, e-mail, wiki) ˙entertainments ˙online learning ˙E-business

6. Foundation of theories ˙social theory of learning ˙Hofetede’s dimensions of culture . Self-efficacy for entrepreneurship

7. Social theory of learning • learning is embedded in social and cultural interactions • learning is to gain knowledge • Make sense of context of the community

8. HDC(Hofetede’s dimensions of culture) ˙individualism-collectism ˙power distance(paternalism) ~ subordinate on bosses(control by bosses) ˙avoidance of uncertainty ~ to avoid anxiety to reject uncertainty ˙masculinity-feminity ˙long term orientation

9. Mexican characteristic culture ˙30% of individualism (high collectivist culture) . Subordinate on bosses (high power dependence) . High uncertainty avoidance

10. Self-efficacy for entrepreneurship ˙self-belief that I can successfully execute certain actions to attain goals = not the same personality or trait ~ it can grow by working hard, it can be achieved ~need some candies to encourage ˙it can be accumulated through prior cognitive, social and physical accomplishments and learning

11. Research special needs • Specific mechanisms to counter ~ non-social aspects of online learning ~specific cultural dimensions e.g. high collectivism (p.73)

12. Research samples • Participatants vocational students 30 entrepreneurs 15 .control group vocational students 30 . entrepreneurs 100

13. Hypotheses • H1:The mean self-efficacy scores of the entrepreneurs will be higher than the student groups • H2: The mean self-efficacy scores of the participating students will be higher than the control group of students

14. Reseach methodology • Design two online courses • 3 groups to evaluate the self-efficacy scale (Questionnaires)

15. Research result • Support Hypothesis 1 and 2 • Self-efficacy Entrepreneurs> participating students>control students

16. The problems of the technology transfer • High cost of training • To manage and monitor the program from remote distance • To counter the social and cultural incompatibility of styles between source and destination countries • To ensure lasting impacts to the local business economy

17. The speciality of this research • Two different countries • The participants ~high collectivsm ~high power dependence ~high uncertainty avoidance • asynchronous technology • To evaluate this transfer skills performance(to use the skill to their work) • First one to use the self-efficacy studied in online technology skills transfer

18. Present limit (future expectation) • One region ~ several regions • One technology skill ~ other skills • Few samples ~ more (random) samples • Require funding~ no funding (someone donate)

19. The End • Thank you !!