How the ASCI Guidelines Reshaped Indian Advertising Standards

Learn how the Advertising Standards Council of India (ASCI) was established, tracing its origins in the early 1980s when the advertising industry sought self-regulation to defend against proposed tax and credibility issues. The founding members adapted international models of ad regulation and convened industry, agency and media leaders to form ASCI in 1985 u2014 an organisation dedicated to ensuring that Indian advertising is truthful, decent and fair.

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How the ASCI Guidelines Reshaped Indian Advertising Standards

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