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Transportation Planning (International) Ltd

Transportation Planning (International) Ltd. Presentation by: Alan Bailes MSc, FCIHT, FCILT, TPP Head of Transport Planning 2012. Complete Mobility. Influencing Changes in Travel Behaviours During Challenging Times Innovative Case Studies:

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Transportation Planning (International) Ltd

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  1. Transportation Planning (International) Ltd Presentation by: Alan Bailes MSc, FCIHT, FCILT, TPP Head of Transport Planning 2012

  2. Complete Mobility Influencing Changes in Travel Behaviours During Challenging Times Innovative Case Studies: Birmingham Complete Mobility - Proposal for Business Case OUTSMART

  3. What is Complete Mobility?

  4. Aims of the study • To consider both a long term strategy to move towards Complete Mobility in Birmingham and a series of short term ‘Quick Wins’ • To contribute towards the objectives of the Big City Plan, particularly those related to economic development • To engage City Centre businesses in the form of Business Improvement Districts (BIDs)

  5. From transport ticketing to Citizens Card 5

  6. From Citizens Card to Complete Mobility 6

  7. Governance and delivery

  8. Behaviour change and incentives – lessons learnt 8 • Need ongoing knowledge from use • Segmentation helps • Personalised information and feedback works • Transport has often not taken enough account of psychological factors • Transport application vital to Citizens’ Card but not Visitors Card • Considerable interest in incentives in Birmingham (22% already using loyalty/discounts) • 55% of our survey self identified to two groups known to be most receptive to incentives • Even ‘Die Hard Drivers’ might be open to technology based incentives

  9. 9 Quick Wins • BID incentives trial • Working with a major store • Smart mobility centre • Visitor Card • Managing traffic during disruptive events • Personalised Travel Planning (PTP) legacy

  10. Business Case • Outline ‘thoughts’ on Complete Mobility • Much more research required for robust case BUT IDENTIFIED POTENTIAL FOR: • Contributing to Big City Plan objectives • Partnership working with BIDs • New revenue streams

  11. Conclusions and recommendations 11 • Potential based on Centro smart card rollout • A necessary step is a Citizens Card (and Visitors Card?) • BIDs could take the lead to shape Complete Mobility development • Possible pilots to demonstrate ‘what it will look like’ including traffic management, events and PTP ‘legacy’ • Detailed work still needed – research and trials were limited

  12. Project Overview 18.07.2011 – OUTSMART

  13. The Future Internet Public Private Partnership (FI-PPP) programme • Relevance of ICT for the EU economies. • Economic impact of the Internet. • Realisation of ICT driven value generation in different (non-ICT) usage areas. • Identification of target usage areas: • Energy • Cities and utilities • Environment • Transport • Agriculture • Healthcare • Basis is the Internet of Things applied to the usage areas.

  14. FI-PPP programme www.fi-ppp.eu

  15. Programme Finances

  16. OUTSMART Objectives • OUTSMART contributes to the sustainability of city resources by • establishing a Future Internet enabled eco-system for cities, and • supporting the creation of innovative services with real value to the European economy and citizens • OUTSMART addresses five essential Smart City services: • Water and Sewage – Aarhus DK • Street Lighting – Santander ES • Waste Management – Berlin DE • Water and Environment – Trento IT • Sustainable Urban Transport – Birmingham UK

  17. Use Cases - Clusters

  18. Outsmart & fi connection

  19. UK cluster partners • UNIS (Knowledge institution) • UK cluster lead, link to core platform, tech provider • Internet of Things technology, Context-aware mobile services and application delivery • AMEY (Public services provider) • Link to public sector partners, domain knowledge of transport sector • Development and implementation of transport system user demands and travel behaviour, User incentives • CI3 (Innovation and technology centre) • Link to innovative transport related services • Open innovation systems, Intelligent transportation systems • Birmingham City Council (Public Partner) • Hosting of field trial, link to wider stakeholder network

  20. Sustainable Urban Transport Car vs. Train Goodchoice! // Birmingham: tech:*intelligent commuter concept:*open data

  21. Travelsmarterecosystem Transportation Provider Optimised/efficient resource allocation. Real-time updates to network status. Develop & offer new services. Authorities Offer new services to citizens. Improve service quality to the citizens Reduce traffic and corresponding pollution. Drive polices towards more sustainable travel modes. Citizens Healthier/environmentally friendly travel modes. Incentives provided for environmentally friendly travel modes. Minimised travel disruptions when problems arise (e.g. traffic jams, accidents, etc.).

  22. OUTSMART Architecture • The OUTSMART architecture aims to be a generic architecture that is suitable for all applications in the U&E domain • Utilises FI-WARE generic enablers (i.e. fundamentally developed with the IoT in mind) • FI provides a future-proof and extensible

  23. BUSINESS USE CASES

  24. TRAVELSMARTER SmartCommuter SmartVisitor SmartShopper Travelsmartergoal • Travelsmarter is an incentive-driven, cross-sector approach to multimodal transport management and real-time information provision. • It facilitates an optimal utilisation of transport infrastructure in urban areas • Aims to minimise environmental impact caused by transportation.

  25. Carbon Footprint Time Birmingham: travelsmarter • Multimodal, real-time travel information services. • Providing private “cost and benefit” data to travellers for a range of travel modes: time, cost, carbon footprint. • Encourage greener transport modes through incentive schemes. • Access to the services through any Internet capable device.

  26. Birmingham: travelsmarter

  27. Birmingham: travelsmarter Birmingham: Pershore Rd Corridor

  28. High-Level Overview of PoC structure API SERVER TRAVELSMARTER MOBILE APPLICATION API TRAVELSMARTER WEBSITE API Walkit.com API

  29. Incentivization mechanisms • Cross-sector credit based loyalty schemes that is influenced by travel mode selection • Allows for accumulation of (carbon) credit that can be traded in for • Free or discounted use of particular transport modes • Discounts/offers at localised shops or tourist attractions • Council tax discounts • …

  30. Complete Mobility Thank You for Your Time and Listening QUESTIONS!!!!!

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