Grownups Company Profile

1. we are A digital wing of GIPL

2. we are { quick facts – gipl } • we are 11 years young • we are small enough to be quick… but experienced enough to think big • we aim to provide 360 degree communication

3. we are { the group } Grownups The digital wing of GIPL which works in the sphere of developing compelling and effective communication campaigns and brand image on the online and social media space. We help our clients conceptualize and develop their Online Promotional Strategies, Online Media Planning and Campaign Design & Execution. We also help our clients align their offline campaigns across online mediums. Grasshoppers Brand Communication Agency which work towards developing Integrated Marketing Communication Solutions, Brand planning, Communication Consultancy, Campaign Planning, Design & Execution, Corporate Identity, Print/Production, Media Releases across Television, Print, Radio, Outdoor, BTL and other offline mediums. Greenthumb The PR wing of GIPL. It provides services which include strategic PR planning, Media advocacy, Editorial services, Industry relations, Digital PR, Event PR, Industry and Competition mapping, Marketing communications.

4. we are{ the core team GIPL } arjun director-gipl - creative head ex - rkswamybbdo (bangalore) megha strategy, planning, marketing - account headex - euro rsgc (delhi) • juhi • pr and media relation specialist - pr head • ex - turnkey software projects pvt .ltd. (delhi) • chandan • design specialist, art head • moddus communication (delhi) mansi digital marketing manager ex – innovation alchemy, SOAS alumni

5. we think{ our motto} …to make effective marketing communication.

6. we nest{ company presence } have exclusively been in new delhi till now coming soon… in bangalore!

7. we don’t{ things that you should know about us } we don’t believe in hierarchy. we don’t have grey hair but grey matter. we don’t take very long to deliver. we don’t like complicated processes. we don’t believe in a free lunch.

8. we believe{ 3 things about going digital } • the context has changed, ‘on digital media your brand is not what you say, it is now what they say’ • it is the era of experiences & not just ads • going digital is no more a question

9. we know{ our digital philosophy } 2.1 bil internet users 1.7 bil mobile internet users 1.2 bilfacebook users the way people consume information, the way people buy, the way they collaborate is changing & they are changing at a rapid speed. it’s the digital age. if you fail to adapt to the new marketing climate, you are at great risk of going extinct sooner or later. people will talk about you anyway, so why not join the conversation? being where your audience is good for you and your viewers.

10. we do{ our services } { { website design and development - ui and ux design - cms based dev. - web application dev. - open source dev. - responsive websites search engine optimization - pre optimization seo analysis - keyword research and analysis - competitive analysis - on page optimization - off page optimization { { search engine marketing - keyword research - competitive analysis - search engine campaign mgmt - search & display network ads - web & mobile banners: static, animated - plp /micro site dev. - analytics & optimization social media marketing - social media advertisement - managing business pages - social media content development - social media fan engagement - app creation and integration - insights and analysis

11. we did{ case studies} - websites - emailers - virals - banners - product landing pages - posts - infographics - seo - sem - smm

12. websites - static - cms (content management system) - ecommerce - responsive websites - mobile enabled websites

13. sribalaji action medical institute ( case study) objective: to design an interactive website and increase the footfall. approach: the website was designed from scratch. the idea was to make an “online hospital”, therefore cutting the hassle and making anything and everything available online. Following are some of the navigations that were embedded on the home page of the website of easy UI & UX: • book an appointment • find a specialist • query and feedback • medical tourism The patients can view the available slots and book an appointment accordingly.

14. query & feedback form book an appointment & find a specialist navigation

15. a special tab was designed where patients can book an appointment. the idea was to make the process of booking an appointment easier and simpler. once the patient books an appointment, she immediately receives a confirmation call.

16. medical tourism navigation to make things easier for international patients Patients can collect & store all their reports online. blogs & articles

17. results: increase in the website traffic by 200visits per month followed by 70-80 appointment booking through the website itself that resulted in increased revenue for the hospital. it also increased in the queries and positive feedback for the hospital.

18. Other dynamic websites

19. Client: unicefindia (under construction) Idea: to create an environment for unicef on the online space that gives a wholistic picture about their diverse areas of intervention and serves as a common platform to bring together all their online buzz.

20. Client: action cancer hospital Idea: this website apart from being a window to the hospital in terms of having facilities like book an appointment also serves as a knowledge platform for understanding various types of cancers and their cures.

21. Static websites

24. Client: Punj Lloyd Squash Masters Idea: as per the target audience defined by the client, this event based website was given a full picture effect. the idea was to give the website a very clean design where in the audience could find all the necessary information with the links upon scrolling to the bottom of the page. back

25. Client: dr. c.v. raman university Idea: this website was designed keeping in mind the target audience (rural and semi urban), therefore, the interface is kept simple. All the information that a parent or student would look for is provided on the homepage. back

26. Client: idiscoveri Idea: the client wanted to showcase their various business verticals on the homepage. so, we created widgets for the same while keeping the layout wholesome, informative yet clutter free back

27. client: india shoes and accessories show Idea: to make the website in sync with client’s offline campaign. back

28. Client: India fashion forum Idea: the website was high on cms and the design was integrated with the offline campaign back

29. client: cac connect Idea: it was to be a members only website. The registered members had an option to login & get all the important Information plus they also had their own user dashboard. back

30. Viral Campaign

31. emailer- viral campaign( case study ) client: world phone objective: to promote “free ISD calls from world phone” plan approach: a sardarji character was designed and the entire story revolved around him. result: the campaign generated heavy sales for the plan.

32. approach: it was a series of 5-6 emailers that were used from introducing the campaign, to refer a friend, registeration, account activation to account renewal facilities. Each carrying the story forward with the central character.

35. emailer campaign( case study ) client: care india campaign: help the Uttrakhand flood victims approach: we designed emailers which were sent across to people asking them to generously donate and help the flood victims and share the same with friends and family. a strong call to action made it an impactful campaign. result: massive donations from all across india

38. social media marketing ( the scope ) • online brand audit • online brand planning and strategy • content curation • facebook applications • campaign planning & execution • online reputation management

39. social media marketing{ case study I } client: action hospital campaign: heart makeover initiative (world heart day) objective: to establish SBAMI and its doctors as the leaders in cardiac care, increase awareness towards healthy living and to create a buzz around the brand by engaging people approach: phase 1: informative content including tips, facts, exercises and recipes was shared prior to the quiz. a mnemonic was designed for the same phase 2: an informative, heart knowledge based quiz was conducted phase 3: a live chat session was organized one day prior to the event phase 4: announcement of results and audience gratification

40. Phase 1

41. Phase 2 & 3

42. Phase 3

43. phase 4

44. social media marketing{ case study I } result: the posts engaged an average of 8373 people every day and the total number of page likes increased by 300.

45. social media marketing(case study II) client: aisect campaign: aisect-nsdcrojgarmela objective: to generate awareness about the melas and invite registrations for the same approach: for 20 melas, 20 unique designs based on the bollywood theme. As per the schedule, the design was posted 2 days prior to every mela.

47. social media marketing(case study II) result: the campaign engaged 14,569 users and reached was 12,3987 users organically.

48. Facebook campaign{ case study III} client: c v raman university campaign: 4 steps to picking the right college approach: providing tips and asking engaging questions regarding selecting a college, around the time of admissions result: over 2000 impressions in 4 days

49. Facebook Ad Campaign { case study IV} client: action cancer hospital campaign: paid ads to increase page likes approach: we created pleasing timeline and side ads that re-directed to the facebook page result: Over 4,000 organic likes in just two months!

50. social media marketing{ some effective creatives } a snapshot…