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Copywriting Training

Copywriting Training. Write a copy that sells. WHAT IS COPYWRITING?. Copywriting is using written words to persuade people to take the action you want them Like: make a purchase, submit an email, request a demo

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Copywriting Training

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  1. Copywriting Training Write a copy that sells

  2. WHAT IS COPYWRITING? • Copywriting is using written words to persuade people to take the action you want them Like: make a purchase, submit an email, request a demo • convince visitors that what you’re going to provide them is worth more than what they’re giving you. • Main benefit of copywriting is that it increases sales!

  3. Activities that benefit from better copywriting: • Website: your visitors read your website and buy your product • Market Research. Explain the benefits of people completing your survey. • Email Marketing. Writing subject lines that people will open. • Search Engine Optimization: Creating SEO optimised content. • YouTube. Writing video headlines and scripts. • Facebook & Twitter. Creating post people will engage with. • Google Adwords: Writing effective ads.

  4. Who can write copy • You cannot write effective copy unless you know: • Who you’re writing it for • How that person thinks • What that person needs • Avoid writing to a large crowd • Start your research for your buyer persona • clearly defined goal If you want results • Each page has one goal, What action are you trying to persuade your readers to take? Is anything on the page distracting visitors from that goal?

  5. A.I.D.A • The Most Powerful Way to Structure Your Sales Copy. • Attention. Get the readers attention with a magnetic headlines. • Interest. Connect with their problem. • Desire. Make them “feel” the transformation. • Action. Lead the reader to action.

  6. 1. ATTENTIONHeadlines are “eighty cents of the dollar” • If you want impact you must first get their attention • Your reader will only be interested in knowing “What’s in it for me?” “Why should I invest my time in reading on?” • Blog posts don’t go viral, headlines do • Headlines set the expectation for the rest of the article

  7. Tips for writing magnetic headline • Practice: Write 25 Headlines for every piece of content. • Model the Best In The Business.www.jeffbullas.com • Start with Numbers • Top 15 Website to Free Images For Your Content Marketing • 7 Secrets, 7 Proven, 7 Reasons, 7 Tips, T Tips etc. •  Use “How to” Headlines  • How to Make Lavender Lemonade to get rid of Headaches & Anxiety • Use Punctuation • Marketing Plan Template: Create Your First Marketing Plan in 5 Steps

  8. Tips for writing magnetic headline - 2 • Be Ultra Specific • Bad Headline: Write a Song • Good Headline: How to Compose Your Own Song: Songwriting 101 • Flag Common Mistakes • 16 Copywriting Mistakes You’re Probably Making  ( and how to fix them) • Ask Questions (5 Ws – Who/What/When/Where/Why ) • Do You Want to Build a Snowman? Read This Guide First. • Pay Attention to Headline Length: under 60 characters • Use an Image to Enhance Your Headline • 100% of readers will see it

  9. 2. INTEREST CONNECT WITH THEIR PROBLEM • Once you’ve hooked a reader, it’s time to turn that attention into interest. • Show You Understand Their Problem • Share Personal Experience.  • Share Customer Stories.  • Share Fictional Stories. Make it entertaining • Share Other Peoples Stories.  • Remember to Make it Scannable & Visually Appealing.

  10. DESIRE MAKE THEM “FEEL” THE TRANSFORMATION • Goal is thatclients start to imagine themselves in the solution. • One common mistake is to sell the product features vs. benefits for the customer. • Focus more on how your product will make the visitor’s life better • Finally, show the reader what is missing by not trying the product.

  11. ACTIONLEAD READERS TO ACTION • The CTA is your final instruction to your reader. • Pay attention to the call-to-action you come across and note down what makes you click and what holds you back!

  12. 5 Tips to Create an Irresistible Call to Action • Have a Call-to-Action on Every Page • Start With an Command Verb:  like “buy,” “shop,” or “order”, “download” or “subscribe”, “watch”, “share” • Create Urgency : like “click now” or “try our software today” • Use Contrasting Colors • Use a no-obligation statement that removes or reduces risk • Udemy uses “Take This Course” rather than “Buy Now”. 

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