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Utility

Utility. BMI3C. Example. Form and Function. Mug Example Form? What does it look like? Looks like a mug, but what defines a mug? Function What does it do?. Form and Function. Form follows function… the shape of a product is determined by what its supposed to do

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Utility

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  1. Utility BMI3C

  2. Example

  3. Form and Function • Mug Example • Form? • What does it look like? • Looks like a mug, but what defines a mug? • Function • What does it do?

  4. Form and Function • Form follows function… the shape of a product is determined by what its supposed to do • Products are supposed to be useful – “Utilities”

  5. Utilities • What aspects of a product make it worthwhile for me to purchase? • Can take into consideration • how consumers feel about a product • the convenience of purchasing the product • the value of obtaining the product when they want it

  6. Types of Utility • Form • Time • Place • Possession

  7. Form Utility • The physical characteristics of a product • Ex: detergent (powder vs liquid) • The relationship between a product/service’s form and its function • Form utility can also be affected by innovations in production materials and technologies

  8. Form Utility • Form utility can also add value to a product by making it attractive to look at as well as useful • Style and fashion make form as important as function • Form utility takes into consideration the material used in making a product, and the product’s scent, flavour, colour, design, and packaging

  9. Time Utility • Is it available when the consumer wants it? • Now vs later • Appropriate time of day • Appropriate time of year

  10. Place Utility • Where the product or service is made available • Ex: If it is a retail establishment, it should be easily accessible for customers • Mail order companies make it easy for customers to shop whenever they want and then have their purchases delivered to them

  11. Possession Utility • Value created by allowing easy transfer of a product's ownership • Ex: various time payment, leasing, and credit purchase strategies can be important in making a product more attractive to a consumer

  12. Information Utility • A product has value to a consumer only when the consumer knows that the product exists and what benefits it offers • Thus, advertising provides information utility • May also include accessible resources about product (i.e. website) • Also includes instructions/guide, access to customer support, etc.

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