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Port Security Social Media Project Advisory Group May 15, 2012

Port Security Social Media Project Advisory Group May 15, 2012. Agenda Introductions Post Initial Meeting Discussion Project Update Technical Update Project Timeline Update Gaps Next Steps. Introductions Who is on the call New people joining us.

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Port Security Social Media Project Advisory Group May 15, 2012

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  1. Port Security Social Media Project Advisory Group May 15, 2012

  2. Agenda • Introductions • Post Initial Meeting Discussion • Project Update • Technical Update • Project Timeline Update • Gaps • Next Steps

  3. Introductions • Who is on the call • New people joining us

  4. POST INITIAL MEETING DISCUSSION • What have you thought about since the first meeting? • What will keep you involved? • What is the biggest benefit to the project? • What is the biggest problem?

  5. PROJECT OVERVIEW UPDATE • Advisory Group Purpose • Validate project focus • Challenge assumptions • Make recommendations • Suggest workshops/exercises

  6. PROJECT OVERVIEW UPDATE (Cont.) • Focus group ideas • PIOs • Port Workers/TWIC Card Holders • Marketing • Who else?

  7. PROJECT OVERVIEW UPDATE (Cont.) • Workshop Ideas • App review/validation • Situational awareness tools/social media integration • Marketing campaign review/validation • Anything else?

  8. PROJECT OVERVIEW UPDATE (Cont.) • Exercise ideas • Seminar on tool set • Tabletop on App use • Limited functional single area • Anything else? Change?

  9. TECHNICAL UPDATE

  10. Technology Status • Work has started on the Suspicious Activity Report smartphone application • Scrolling design • GPS location and Pictures • Needs a new name – not suspicious activity • Good visit with PNNL and viewed systems • SRS would be more useful, under consideration • Team reviewed integrating the social media system with the Google Alert system • Grant will allow system testers to receive an iPad to assist with the implementation

  11. DRAFT Suspicious Activity Report

  12. Google Alert Definitions • CAP – Common Alerting Protocol • International standard for publishing and sharing alerts. • Used by Google Alerts, NOAA, National Weather Service, USGS • Google Public Alerts • Public website to search for alerts. • Contains feeds from NOAA, USGS. More in the future. • http://www.google.org/crisisresponse/ • Google Crisis Response • Websites setup by Google for various major incidents around the world. • Each deployment unique to the incident. Landing page and/or map page. Includes various image data, situation information, person finder, etc. • http://www.google.org/crisisresponse/

  13. Google Public Alerts: Drill-Down

  14. Google Public Alerts: Details

  15. Google Crisis Response: Landing Page

  16. Google Crisis Response: Map Page

  17. Google’s Selling Points • Reliable. Google are well equipped and experienced in handling huge demand. • Widely used. Users already comfortable with Google Maps. • Regionally targeted search results. • Free. Their effort is part of Google philanthropic arm, Google.org.

  18. Next Steps • Become a vetted publishing authority with Google. • Vetting process begins by filling out this form:

  19. Software Development Roadmap and Milestones: May - Dec 2012 • Alpha • Mock-up initial SAR Mobile user interface - complete • Begin coding Suspicious Activity Reporting - in progress • Establish testing process - alphas to iPhone, iPad and Android • Complete Alpha Version of SAR Mobile • Implement Testing Distribution System • Test Alpha on Devices • Begin coding TipReview Website (for mapping, viewing, processing tips)

  20. Software Development Roadmap and Milestones: May - Dec 2012 • Beta • Begin Beta SAR Mobile • Test TipReview Website • Test Beta SAR Mobile • Complete TipReview website • Complete Beta SAR • Prioritize and begin coding next features: i. Expand to include Incident Activity Reporting ii. Enable trusted users (login to the app for enhanced reporting features and flag tips as high priority) iii. Export to CAP tool iv. Integrate with social media streams (TBD: pull Social Media and/or push Public Reports via RSS/WebServices) v. Integrate with partner systems (TBD: push and/or pull Tips, Situation Reports via RSS/SecureWebService)

  21. Software Development Roadmap and Milestones: May - Dec 2012 • Launch • Complete Version 1.0 • Implement Production Distribution System • Launch Version 1.0

  22. Reminder about the project Blog https://blog.co.pierce.wa.us/ports/ for notes, presentations and schedule

  23. Workshop IPR – marketing test concepts PROJECTED PROJECT TIMELINE UPDATE Exercise Seminar Tabletop or Functional Focus Group Marketing – project validation Focus Group Marketing – project input Focus Group Scope – project validation Workshop Project review and action plan Training Project implentation, marketing & exercise plan Workshop IPR – project “gut check” Workshop IPR – project input 2012 2013 1 2 3 3 4 5 6 8 9 10 11 12 7

  24. GAPS • Who will hate this now? How do we overcome anxiety? • What are we missing? • Who are we missing? • What should be included? • Can we adapt to other uses? • Is value added?

  25. NEXT STEPS • Setting up demonstrations/workshops • Setting up focus groups • Next advisory group meeting • Tuesday, June 19 (tentative - in person) • Will post information to: https://blog.co.pierce.wa.us/ports/

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