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Learn the Latest App Marketing Strategies and Trends of 2016

Read about the latest app marketing strategies that you are going to see this year. Market your app and get maximum user retention for your app from these tips.<br>http://goo.gl/vlIXNp

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Learn the Latest App Marketing Strategies and Trends of 2016

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  1. • Even before you have your morning coffee the first thing you do is check 2 to 3 apps in your smartphone like the news app, social media app or some messaging apps. If you are in app development and have spent countless amounts of hours to make a perfect app and are totally ready to be released into the public It is important to understand that the marketing plays an important role & a huge contribution in download of the apps. Below given is the list of latest app marketing strategies of 2016 & what all to expect from the app marketers to market the apps. • • •

  2. • Top websites are now turning into apps & are also paying more attention on the apps rather than on their websites. This is because the users are now spending most of their time on online mobile apps rather than on websites. Special benefits of apps over the website like the apps bypassing the need of internet further attract the users towards it. If you search online shopping product from your mobile you might have noticed that the link will be automatically opened in an app or a link from where you can download it. • • •

  3. • 2016 will be a huge jump for the app marketers with a totally new way of using social media to a new extent. The mobile apps will be reached more through the social media in this year because the social media is now being used more on mobile devices than on desktop. Right users for the app can be easily targeted according to the geographical location, age, gender using the social media apps. App development companies are now using Pinterest as well as YouTube to drive traffic into the app and to increase the rate of downloads in it. • • •

  4. • Mobile app marketers can reach to their users by many ways using push notification, in-app notifications, emails. These multiple approach to reach the users will increase user interaction & give complete & desired output for it. A push notification will be sent to the users in case he has not opened the app & if user has pushed the notification then an email will be sent to that person. A multiple approach method to reach the users of your app will be one of the most desired method of receiving the messages & result in the best engagement of the app. • • •

  5. • Video is a highly traffic generating method for the app & it is increasingly becoming noticeable & by this year you will also be seeing videos on search ads with Google. The video usage on the mobile phones is heavy and they are all coming from the app than the mobile website. •

  6. • We have seen paid promotions were one app promote other app with the link of other app within the first app. The same developer of 2 app also promotes each other. Some examples of these are Share It who promotes Clean It and CloneIt app & also True Caller who promotes True Messenger app. • •

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