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Artwebnet.com is an example of the online social revolution that does content management for hospitals in Delhi. The site has multiple dedicated patient focused social networking platforms, designed to help individuals dealing with particular illnesses, help share their thoughts, experiences, and knowledge with others who experience the same condition.
Social networking has been exploited in many service sectors, but remains unheard of in
healthcare. Health related social sites exist but the greater population does not know of
them. The new arena of socializing in the healthcare sector will soon become a mainstream
market, as the need for sharing information, patient to patient, relating to medical
conditions is increasing. These social sites aim to give disease and illness suffers a voice,
and brings people together on a global scale, to connect and discuss medical conditions.
21st Feb, 2018- Patiently written health content online is a means to drive this niche
market of socializing in the healthcare sector. As opposed to top-down information,
generated from doctor-to-patient; patient-to-patient sharing information is seen to be
tailored for people suffering with similar illnesses, so they would be able to better manage
their illness, knowing what other people have experienced.
Health related content management for hospitals is written by experienced and real
content writerswhich are increasing in both supply and demand. However, this could be
risky as people may take other patient's practices into their own hands without seeking
medical advice in advance.
People suffering with an illness or disease, turn to the Internet for information and
tend to search on:
Remedies, products, treatments and their cost
What has/ hasn't worked for others
The reputation of certain practitioners
Real people suffering from disease and illnesses who see the content on blogs and forums is
seen as a favorable source of information. To have this content on social networking health
sites Artwebnet would be of great benefit to illness and disease sufferers.
How do they compete?
Social sites that are directly related to medical conditions, or have health communities
embedded within their platforms, are rare to find. Social networking sites like LinkedIn,
Facebook and Twitter have taken off and have become a part of daily life. Facebook and
Twitter help business toconnect to friends, while LinkedIn connects the business to
professional colleagues. However what site connects to health?
Focusing on a differentiation strategy and positioning the site to target specific illness
sufferers could derive the competitive advantage for social networking sites. The
differentiation strategy could focus on illness specific platforms for social networking,
targeting specific illness sufferers with defined and easy to use social networking
Artwebnet.com is an example of the online social revolution that does content management
for hospitals in Delhi. The site has multiple dedicated patient focused social networking
platforms, designed to help individuals dealing with particular illnesses, help share their
thoughts, experiences, and knowledge with others who experience the same condition. It is
designed to be a social, fun and a relaxed way to learn and share information. Its emphasis
is on connecting people globally and has all the social networking features and