HOW TO optimize website

1. NATIONAL INSTITUTE OF DIGITAL MARKETING HOW TO OPTIMIZE YOUR WEBSITE WWW.NIDMINDIA.COM 1

2. INDEX 1 What is web, optimize,web optimization Search Intent Page Experience site structure Link Building Content Marketing 3 2 3 4 5 6 4 5 6-7 8-10 10- 11 12 7 8 9 10 11 Brand Awareness Content Relevancy Conversion Optimization Conclusion Reference 13 14 15 16 WWW.NIDMINDIA.COM 2

3. What is the web ? A website is a collection of related web pages that are typically identified by a common domain name and accessible via the internet. These web pages are interconnected through hyperlinks and can contain various types of content, including text, images, videos, and interactive elements. What is Optimisation ? Optimization, in a general sense, refers to the process of making something as effective, efficient, or functional as possible. It involves improving a system, process, or resource to achieve the desired outcome or objective. What is the website optimisation ? Website optimization is the process of improving the traffic, performance, and usability of a website. The ultimate goal of website optimization is to create a website that better serves your users. WWW.NIDMINDIA.COM 3

4. How to optimise your website?? 1. Search Intent The first optimization strategy is ensuring your content satisfies the search intent. Put simply, the intent is what the user is looking for in a particular keyword or topic. There are four types of searches that people make: •Informational: Users are looking for information about a specific topic. •Navigational: Users are looking for a specific website. •Commercial: Users are investigating products or services. •Transactional: Users are looking to purchase a product or service. An easy way to determine user intent is to see what’s currently ranking for your chosen keyword. Just by skimming the highest- ranking content, you’ll be able to determine what Google believes the intent of the keyword is. WWW.NIDMINDIA.COM 4

5. 2. Page Experience In particular, it includes the following: •Core Web Vitals Score – These are KPIs related to how fast your website loads on desktop and mobile. To pass the core web vitals, your website must load in less than 2.5 seconds. •SSL – Your pages should be served over a secure connection. This means your URLs should start with HTTPS. •Mobile-Friendliness – The overall experience of users on mobile should be the best possible without having popups or other intrusive interstitials. WWW.NIDMINDIA.COM 5

6. 3. Technical SEO A website’s visibility and performance can be affected if there are technical SEO errors. Technical SEO ensures that search engine crawlers can access and index a website’s content without problems. Some basic checks to perform are: Check indexation Is your site being indexed by the search engines? Here’s a quick way to check. Head over to Google and type in “site:yoursite.com”. This will show you what pages and posts are being indexed by Google. Ideally, you’ll see every page and post you’ve published. Check robots.txt A robots.txt file controls which pages of your site can be indexed by search engines. Having false statements in your robots.txt file can ruin your organic traffic. WWW.NIDMINDIA.COM 6

7. However, you might have multiple different URLs which refer to the same thing. Usually, Google will choose a version of your site to index, but it could also index multiple versions, leading to confusion and duplicate content. Review your canonical URLs to avoid duplicate content issues. Fix broken links Broken links can create a poor user experience, along with crawling issues. You can use a tool like Google Search Console to identify broken links and 404 pages across your site. Then, you can update these links, or add a 301 redirect if the page no longer exists. WWW.NIDMINDIA.COM 7

8. 4. Site Structure If you built out your website without a long-term site plan, then there’s a chance your site is a jumbled mess of pages. By refining and optimizing your website structure you can improve your search engine rankings, and elevate your user experience across the board. After all, it doesn’t matter how good your site looks if your users find it impossible to navigate. Here are a few reasons to improve site structure WWW.NIDMINDIA.COM 8

9. •It improves your search engine appearance when users search for your site or business name •You make it easier for the search engine bots to crawl and index all of your site pages You make it simple and easy for users to navigate your site and find the information they’re looking for, leading to improved on-page SEO metrics WWW.NIDMINDIA.COM 9

10. 5. Link Building One of the most important factors in ranking your website is link building. According to Google, it’s one of the top 3 ranking factors. There are a ton of different strategies you can employ to build quality backlinks: •Create better content. By creating content better than what’s currently ranking, you can not only steal your competitor’s backlinks but also attract links naturally. •Build from broken links. You can find sites with broken links and create better content, then reach out to the site owner and see if they’ll link to your improved article. •Guest blog on authority sites. Find relevant and authoritative blogs in your niche open to guest blogging. •Analyze your competitor backlinks. Finding and replicating your competitors link building strategies is one of the most effective ways to improve your link profile. WWW.NIDMINDIA.COM 10

11. 6. Structured Data Schema markup helps Google understand what your page is about and the type of content that’s on the page. Schema markup on its own won’t help you rank higher in the search engines, but it can help you get more space in the search results, like showing up in the Adding schema markup to your pages can also help to improve your search engine CTR. For example, if you run a recipe blog, schema markup can show additional useful information, encouraging users to click your result instead of •Events •Local business information •Recipes •Star reviews •Articles WWW.NIDMINDIA.COM 11

12. 7. Content Marketing Using topic clusters and pillar pages is a technique to improve your website’s content.With topic clusters, you essentially cover everything there is to know about a topic. A topic cluster includes pillar pages and cluster pages interlinked together to help you build authority about a topic. Topic ClustersThese can help your site in two ways: 1.It organizes your content and makes your site easier to navigate 2.It can give you a boost in the search engines Pillar pages help to show Google what your content is about. Your pillar page will help to unite different categories of content. Here are some guidelines to follow when creating pillar pages: WWW.NIDMINDIA.COM 12

13. •Analyze your existing content to look for topic clusters (i.e., related content that falls under a larger category) •See if this content can be combined into a larger post with chapters or links to existing articles •Research high-traffic keywords that you’ll be able to target with your pillar pages •Create the absolute best online resource on your chosen topic/keywords WWW.NIDMINDIA.COM 13

14. 8. Brand Awarene These sites have good content and high-quality backlinks, offering an incredible user experience. All of these fall under the umbrella of web optimization. It’ll be difficult for you to build a strong personal brand or business without getting all of these factors right. Becoming an authority in your niche doesn’t have to be that difficult, either. •Test your messaging and overall branding to better align with your audience. •Create high-quality, relevant content that your audience loves and shares with influencers in your space for backlinks and improve brand association WWW.NIDMINDIA.COM 14

15. 9. Content Relevancy Producing more content takes time, energy, and even money. But you can improve your rankings by updating your old content without writing more posts. In time, your content becomes less relevant, and by updating it, you improve your freshness score and can see a jump in traffic. Here’s a handful of reasons/methods for updating your old content: •Updating the article date can improve search engine CTR •Make your content more accurate and better than what’s currently ranking •Fix any old typos and make the content more readable •Update any broken links and link to better resources WWW.NIDMINDIA.COM 15

16. 10. Conversion Optimization When looking at your website traffic, email subscribers, and revenue, you want these numbers to increase continuously. But the answer isn’t always more traffic and more buyers. Often, the better approach is improving the conversions you’ve already got. Put simply, conversion optimization is the process of increasing the number of website visitors that turn into customers or take a specific action. Here are a few ways you can improve your site’s conversions: A/B testing. You change a portion of your website and run traffic to the two versions, then study the data to see what converts the best. •Your value proposition. This spells out the unique value that your website offers your visitors. The clearer this is, the better. WWW.NIDMINDIA.COM 16

17. Conclusion: Website optimization can help you unlock more revenue from your existing traffic and help your site grow positively (more traffic and more customers). Without spending time optimizing your website, you’re doing your business a disservice. Ultimately, the goal of your website is to serve your customers in the most effective manner possible. Reference: Content has been obtained from ChatGPT and Google. Image reference All images have been obtained from freepik and google WWW.NIDMINDIA.COM 17

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