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Analyze of the consumer`s value. Case study of the segmentation. subject: Revenue of the credit cards tools: combination of Income and Risk. Set up marginal values. Income: 150$ (sum of monthly transactions)

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case study of the segmentation
Case study of the segmentation
  • subject: Revenue of the credit cards
  • tools: combination of Income and Risk
set up marginal values
Set up marginal values
  • Income: 150$ (sum of monthly transactions)
  • Risk Score: 650 (average number of depreciations, which is bank willing to accept)
our task
Our task
  • Excellent costumers
  • Risk Income
  • Not restore credit costumers
  • Ticking time bomb
excellent costumers
Excellent costumers
  • Best costumer
  • Low risk, high revenue
  • Banks can provide favorable services and lower interest rates
risk income
Risk Income
  • Create high level of revenue
  • High level risk
  • Bank loans/credits offers them less.
  • If this group gave higher fees, it might become the most profitable, because this group is the least likely to pass the competition
not restore credit costumers
Not restore credit costumers
  • From the viewpoint of marketing this group has the biggest challenge
  • these customers pay their installments on time. Are called "makers feared transactions".
  • These customers can become excellent customer and it may be for the bank eventually loss.
  • It is necessary to offer creative products at reduced rates and other benefits
t icking time bomb
Ticking time bomb
  • these customers nobody wants.
  • Are risky and not renewed loans.
  • Banks are trying to get rid of the remaining interest rates.