Making SMaL Big: Camera Technologies. 1990 MIT Prof. C. Sodini: new imaging technology : Complementary Metal Oxyde Semiconductor (CMOS) Digital camera powered by image sensor (turn light in digital image)
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SMaL-enabled, award-winning Ultra-Pocket® credit card camera (branded versions sold by FujiFilm, Creative Labs, and RadioShack)
Cambridge, Massachusetts, USA (September 23, 2004) - SMaL Camera Technologies, a developer of digital imaging solutions and the enabler of award-winning super-thin digital cameras, announced today that it has enabled the FlatFoto™ digital camera from RadioShack (NYSE:RSH). The 1.3-megapixel FlatFoto™ is the second in RadioShack’s series of thin, stylish, easy to use cameras based on SMaL designs. It is available today in nearly 7,000 RadioShack stores and at www.radioshack.com at a suggested retail price of $69.99
SMaL Camera Technologiesdevelops digital imaging solutions for a variety of business and consumer markets, including ultra-slim digital still cameras, automotive vision systems, and camera-enabled mobile devices (such as cell phones).SMaL’s solutions are built around its proprietary low power CMOS image sensors, controller ASICs, and Autobrite® wide dynamic range technology. These solutions have enabled previously unavailable benefits, revolutionizing the digital photo and video markets.http://www.smalcamera.com/company.html
SMaL’s technological advances are also being leveraged for the cell phone industry, where industry experts predict over 300 million camera-enabled cell phones will ship in 2006 (Nokia estimates that over 200 million total camera phones will be shipped in 2004 alone).
Pixim: CMOS low cost + CCD performance. Disruptive technology?
Casios’s Exilim $300
Foveon: X3 sensorchip Sigma first Foveon based camera $1800
Functionality: Picture Resolution
Always with you
Functionality Reliability Convenience Price
Early Growth Mature
TIME OF ADOPTION OF INNOVATION ( COMPETITIONRoberts)
TECHNOLOGY ADOPTION LIFE CYCLE
In Camera, Automotive Cell phone
Innovators Early Early Majority Late Majority Laggards
2.5% 13.5% 34% 34% 16%
SELECTED INNOVATION MODEL COMPETITION
II MP Always with you
III Simultaneous, Automotive
IV Interactive Networking
I TP Imaging Technology
DISCONTINUOUS INNOVATION COMPETITION
Market innovation : availability camera
Option 2, 3
W E: Camera-consumer mkt
W E: Autobrite Imaging sensor CMOS
Pc Tc Mc
Scientific & Technical Knowledge
Cell phone , Recognition COMPETITION
Target zone: new technology, latent need
Wall of Experience
Wall of Expectations
Scientific & Technical Knowledge
THE INNOVATION MAP COMPETITION
Consumer Camera Mkt
Any market that uses image sensor
PERFORMANCE IMPROVEMENT INDUSTRY VERSUS CUSTOMER COMPETITION
Trajectories –customer needs performance
Cypress Acquires SMaL Camera Technologies COMPETITION
Online staff -- Electronic News, 2/14/2005
Cypress Semiconductor Corp. has signed and closed a definitive agreement to acquire SMaL Camera Technologies, a designer of digital imaging solutions built around its proprietary CMOS image sensors and controller ASICs.
Under the terms of the agreement, Cypress will pay $42.5 million in cash, plus a performance-based earnout plan, contingent primarily on SMaL achieving certain revenue levels.
Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY.