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How To Increase Attendance At SDSU Football Games

How To Increase Attendance At SDSU Football Games. TEAM #1 MKT. 470.1 DANIEL BOHANNON BRYAN KODISH CRYSTAL COVENEY EVAN WONG SHO UKAI. Objectives. 1. WHAT PERCENTAGE OF SDSU STUDENTS INVOLVED? 2. WHAT IS THE LEVEL OF INVOLVEMENT? 3. WHAT IS THE MOTIVATION FOR GOING AND NOT GOING?

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How To Increase Attendance At SDSU Football Games

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  1. How To Increase Attendance At SDSU Football Games TEAM #1 MKT. 470.1 DANIEL BOHANNON BRYAN KODISH CRYSTAL COVENEY EVAN WONG SHO UKAI

  2. Objectives 1. WHAT PERCENTAGE OF SDSU STUDENTS INVOLVED? 2. WHAT IS THE LEVEL OF INVOLVEMENT? 3. WHAT IS THE MOTIVATION FOR GOING AND NOT GOING? 4. WHAT WOULD IT TAKE FOR STUDENTS TO ATTEND?

  3. Expectations • Students will say they do not attend games because of how poor our football team's performance has been • Students will say they are not interested in sports, especially girls • Students will say we need a stadium on campus, in order to increase attendance • More male students will be interested in attending football games, than female students

  4. Background THE SDSU FOOTBALL PROGRAM HAS BEEN ISSUE OF MANY DEBATES IN RECENT HISTORY. AFTER NUMEROUS LOSING SEASON THERE IS STILL A STRONG FAN BASE AMONG THE COMMUNITY AND ALUMNI. HOWEVER, STUDENT ATTENDANCE AT HOME GAMES HAS BEEN EXTREMELY LOW FOR THE LAST FEW YEARS.

  5. Background cont. • Losing has not been a deterrent for the alumni and community so we wanted to know why students do not go to the game and what motivates students to attend

  6. Methodology SURVEYED STUDENTS WHO WERE ON CAMPUS ATTENDING CLASS TO SELECT PEOPLE TO SURVEY WE EACH PICKED A DAY THAT WORKED WITH OUR SCHEDULES WENT TO DIFFERENT PARTS OF CAMPUS AND ASKED EVERY 10TH PERSON TO PARTICIPATE. IF WE WERE TURNED DOWN WE ASKED THE NEXT PERSON.

  7. Methodology cont. • Split up the surveys so that each member of the group had to get 40 surveys completed while on campus. • After looking over first 200 surveys we needed to collect 17 more due to incomplete or incorrectly filled out surveys. • The sample was representative of the population of interest which was SDSU students.

  8. Demographics Comparison

  9. Gender

  10. Ethnicity

  11. Age

  12. Class Level

  13. Survey ResultsQuestions 1:Are you involved on campus?

  14. Question 3

  15. Survey ResultsQuestion 4: favorite college teams

  16. Factors in determining if you DO NOT attend a game

  17. Executive Summary KEY FINDINGS: 46.5% INVOLVED; 53.5% NOT INVOLVED 2. Low Involvement (3-4 hours) 3. Quality of Record and Schedule 4. Recommendations

  18. Invo Conclusions and Recommendations • Most Important Factors • Attached to team/university • Quality of football program • Involved on Campus versus Games expected to attend • No  1 ½ games • Yes  3 ½ games

  19. Conclusions and Recommendations cont. • Favorite college sports team: SDSU = 65% of respondents who are interested in college sports • Factors in Attending Games • Team record • Quality of opponent

  20. Conclusions and Recommendations cont. • How to increase attendance: • Increase awareness/connection on campus • Alcohol • Louie’s • Tailgating • Word of Mouth • Giveaways

  21. Limitations of Research • Sample used • Timing • Gender Differences

  22. Questions?

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