1 / 4

Elevating Marketing Strategies: Integrating Online and Offline Approaches

Chapter 4 delves into the evolving landscape of digital marketing, highlighting key topics such as "bricks-and-clicks," search engine marketing, and the rise of click-only businesses. Macy’s plans to enhance its online presence with a $130 million investment, while search engine optimization continues to bolster brand awareness. The chapter also explores the booming online gaming sector and Amazon's strategy to compete with established music platforms. This comprehensive analysis emphasizes the importance of both online and offline marketing channels in today's digital marketplace.

armand
Download Presentation

Elevating Marketing Strategies: Integrating Online and Offline Approaches

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 4Taking Marketing to the Net Jaime Weinberg Kyle Damalouji Donna D'Alterio Jeff Townsend Mr. and Mrs. Smith

  2. Topics • Bricks-and-Clicks • Search Engine Marketing • Clicks-only • Digital Products

  3. “Web site will be first part of Field's to go Macy's” In the next two years, Macy’s predicts that the number of items offered and assortments will increase due to a $130 million dollar investment into the website. “News Search Engine Optimization” Search engine marketers are spending money in search engine optimization and search advertising. Brand awareness is increasing. “Casual games -- good, clean, cheap fun online” A majority of games are being sold via-online. These click-only businesses market their products only online. Free demo’s are available before a game is purchased. “Amazon said to mull music service” Amazon.com is talking with four other major music companies to bring out a new music product to directly compete with iTunes and the iPod Relevant Readings

  4. Brick-and-click companies such as Macy*s offer both a web home and offline selling stores. It was thought that click-only businesses would redefine marketing, however this situation completely disproves that theory. Macy*s is benefiting from having both an online and offline stores. Search engine marketing is very important in learning how to drive web traffic. It is useful in many aspects, such as creating brand awareness. Online gaming is a click-only business. They are using technology to sell gaming products in a declining retail video game market. Gaming sites are able to use their site to market other products to their customers. Amazon.com sells many different digital products, however now they are creating something of their own. Since they are a well-known e-tailer, they will have no problem marketing for their new product on the net. Relevance to Chapter 4

More Related