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Maximizing LinkedIn for Career Success Workshop

Join Sue Ellson for a workshop on LinkedIn profile completion, keyword importance, statistics, and maintenance. Ideal for LinkedIn beginners or anyone seeking profile improvement. Learn about the value of LinkedIn for career development and the impact of Google searches. Workshop attendees will gain practical knowledge and insights to enhance their LinkedIn presence and leverage the platform for their professional goals.

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Maximizing LinkedIn for Career Success Workshop

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  1. Introduction to LinkedIn for you and your career-seeking clients SUE ELLSON BBUS AIMM MAHRI 28 AUGUST 2014 workshop 4pm –6PMcareer development association of australia – VICTORIAN BRANCH VECCI, 486 albert street, melbourne, victoria,Australia

  2. LEARNING OBJECTIVES • How to overcome any obstacles to completing your profile • How to complete your profile for your purpose • The importance of keywords • The value of statistics, backups and maintenance • Updates and Questions and Answers …..will be demonstrated by practical examples

  3. WORKSHOP IS FOR YOU • New to LinkedIn • A tentative LinkedIn user • Not sure you are making the best use of LinkedIn for yourself or your clients • Are looking for ways to improve your LinkedIn profile or those of your clients

  4. introduction • Up to 90% jobs not advertised • Six million members on LinkedIn in Australia • 300 million members worldwide (two new per second) • Over 300 million members removed from LinkedIn • All new hires will have a ‘Google Search’ – LinkedIn result on first page

  5. Sue ellson • First 100,000 Members – joined 21 December 2003 • Over 5,000 international connections • Over 900 views per 90 days • Presentations to individuals, companies, universities, outplacement firms, newcomers • Consultations, Workshops, Training, Conferences • Establish, Advise, Improve, Edit, Convert

  6. LINKEDIN For career DEVELOPMENT PRACTITIONERS …….What is your purpose in life? …….yes, that was meant to be a joke for career development practitioners! …….What are you trying to achieve with LinkedIn?

  7. LINKEDIN For career professionals • Role model for your clients – it is not rocket science – find/do job • Attract your clients • Maintain your relationship with your clients (future referrals) • Develop your brand/reputation/network • Improve your Google presence • Prepare for your future options

  8. LINKEDIN For career professionals • Backup (PDF of your profile and CSV of your contacts) • Statistics (Connections, Views, Recommendations) • Complete – 7 times more likely to appear in search results • Photo – 11 times more likely to be viewed • Active – Updates, interactions, participation, proactive • Measure – ROI, time allocation, results

  9. LINKEDIN For you - INTRODUCTIONS • What is your PURPOSE? • Who is your IDEAL CLIENT? TONIGHT – we are all winners, not competitors – more Australians need Career Development!

  10. LINKEDIN For career DEVELOPMENT PRACTITIONERS • Questions please – any sort! • Yes, you can connect http://au.linkedin.com/in/sueellson • Confidential questions sueellson@sueellson.com • Provide feedback by email to be profiled on my website (SEO) …….Remember, what is your purpose in life (or LinkedIn)?

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