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Engage, Excite, Elevate: Who’sPLAYtheGAME?

Explore the innovative activation solutions offered by Who’sPLAYtheGAME powered by I-Consulting. From contest promotions to database recruitment and branding strategies, we help clients achieve their marketing goals. Join the dynamic PTG Community and tap into our vast user base for targeted campaigns that deliver results. Contact Frédéric Martins, our Sales Manager, for tailor-made solutions tailored to your company's needs.

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Engage, Excite, Elevate: Who’sPLAYtheGAME?

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  1. Who’sPLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Managerfrederic@ptg.be - 0474 620 390

  2. PLAN • Clients • Company profil • PTG Community • Activation solutions: • Contest promotion • Contest creation • Buzz marketing • Database recruitment • Traffic building • Branding • What about you ?

  3. Clients

  4. Company profil • A performance-based company • E-Direct Marketing solutions • 7 years old • Other websites: Comparflight (Travel), i-shop (e-commerce), Extragame* (gaming) • Member of: *coming soon

  5. PTG Community • > 600.000 users in Belgium • > 240.000 3d party optins • > 200.000 UV / month (Cim) • Split FR/NL : 56% /44 % • Split Women/Men: 56% /44 % • 65 % are 20-40 y, employee

  6. 1. CONTEST PROMOTION

  7. 1. Contest promotion • CPC-based solution (ACTIVATION packages) Example: Activation pack « Standard »Display + Newsletter x 15 days = 20.000 clicks

  8. 1. Contest promotion • CPM-based solution (e-mail marketing) • * • 3d party optin DATABASE (>260.000) • Average CTR: 30 % • Targeting: Coordinates, center of interests , socio-demo, geo targeting, buying behaviour… • “LIVE” qualification

  9. 2. CONTEST CREATION

  10. 2. Contest creation • Packaged solution • Mechanic: QUIZ & Drawings, Instant winners, Viral… • Steps: questions, optin, “tell it”, database qualification… • Included: Hosting, FR/NL , Legal , fulfillment , Setting rules, Data management (winners coordinates database), media kit & ACTIVATION.

  11. 2. Contestcreation • On demand • Mechanic: QUIZ & Drawings, Instant winners, Viral… • Steps: questions, optin, “tell it”, database qualification… • Included: CREATION

  12. 2. ContestCreation • Services • DESCRIPTION • Fullfilment of your contests, tombolas… • GIFTS selection, buying, storage, delivery • WINNERS management

  13. 3. BUZZ MARKETING

  14. 3. BUZZ marketing Client: FNAC Objective: sales activation during Christmas time.  Concept: creation of Video Email card send by Santa to your children. • Concept + Activation Client: Electrobill.be Objective: create awareness Concept: trick a friend by sending him a false electricity bill.

  15. 4. DATABASE RECRUITMENT

  16. 4. Database recruitment • LEAD ACTIVATION DESCRIPTION • Buyingmethod: CPL • Coregistration, survey, contest, loyalty program, sample …

  17. 5. TRAFFIC BUILDING

  18. 5. Traffic Building • « Question du jour » DESCRIPTION • Buyingmethod: CPC • Select your target and make them discover your product through a question.

  19. 5. Traffic Building • Content integration DESCRIPTION • Buyingmethod: CPC • Text • Image

  20. 6. BRANDING

  21. 6. BRANDING • PTG environments & relookings DESCRIPTION • Text • Image • Color codes, pictures, emoticons…

  22. 6. BRANDING • AdvertorialHomepage DESCRIPTION • Text & Image • Categories: Movie, DVD, events, wellness…

  23. 6. BRANDING • Classical display DESCRIPTION • Splashpage • IMU • Leaderboard • (large) Skyscraper • Buying method : CPM

  24. What about you? • Positioning ? • Target ? • Objectives? • Time line?

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