The 4 key Business Functions. An in depth look! . Whether it’s BIG Business or Small Business…. Marketing.
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An in depth look!
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives
Source: American Marketing Association
Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers.
The business has control over these elements and uses them to reach its target market
Define your target market. Refer pg. 219-222 to define WHO is your target market.
What is your product or service? Provide 3 features
What is your pricing strategy and why?
How do you distribute your product or service?
How would you best reach your target market?