Prioritize Your Leads. Weed Out the Tire Kickers. Introduction. Speakers Mike Spadafore/R. L. Polk & Co. – leading international provider of automotive intelligence and marketing solutions
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All leads are treated the same!
Owner and Service Data
What is the impact of
on Buyers and Sellers
at the point of purchase?
But the current model isn’t working very well…
All leads are not of the
…even those from the “best” sources
Outcome Analysis of 73,287 Leads
Bought, New or Used, Any Dealer, 45 Days
Take Advantage of Lead Scoring at Point of Purchase