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WARSZAWA 2008

ACTIVATION KEY TO YOUR GROUP OF CUSTOMERS 1 WARSZAWA 2008 PEOPLE BUSINESS INSPIRATIONS If your objective is reaching a unique group of customers : Entrepreneurs, Managers, Decision-makers in many sectors, Persons with high purchasing power,

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WARSZAWA 2008

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  1. ACTIVATION KEY TO YOUR GROUP OF CUSTOMERS 1 WARSZAWA 2008 PEOPLE BUSINESS INSPIRATIONS

  2. If your objective is reaching a unique group of customers: • Entrepreneurs, • Managers, • Decision-makers in many sectors, • Persons with high purchasing power, ...we offer an effective programme for communicating with them.

  3. The First Class programme is built on a data base of persons selected from among the subscribers of „Rzeczpospolita” and participants in exclusive special projects. This group guarantees the HIGHEST reach among the decision-makers with the lowest COST.

  4. We guaranteetheHIGHESTreachamongthedecision-makers withtheLOWESTcosts • PRO; June 2007 and April 2008, CPW, N=719; TG: owners., co-owners, director general, executive director, president. CPT: full page, colour, other editorial pages

  5. BIZNES PIĄTA ALEJA NOWOŚCI • Most interesting news from the past month. • Summary of the most important economy and technology news. With your potential client we communicate via the following sections: • LICZY SIĘ WNĘTRZE • MODA • URODA I ZDROWIE • HOBBY • PO GODZINACH • FINANSE • TECHNOLOGIE • MOTORYZACJA • KARIERA • MARKA

  6. BIZNESanalytical texts commenting market trends and important events. • FINANSE • Everything about finances – both company and personal, i.e.: how and where to invest, how to finance business activities, which new financial products and services are being launched. • MOTORYZACJA • Not only for the fans of the automotive industry. In this part of the magazine we present the most important events in the sector, trends and analyses. There is also the news from the automotive world and practical information for drivers. • TECHNOLOGIE • Humanity, caught in the cogs of technical progress has only one way to go, which is forward. New technologies allow business to develop, but also to improve the quality of life. In this section we monitor technological trends and developments. • KARIERA • Developments in the labour market affect all those who are its parts, employees and employers alike. We provide advice on how to improve one’s competencies and take advantage of market phenomena in order to develop one’s career and the firm. • MARKA • There is no need to convince people of the importance of the brand. But the brand is more than just a logo on a product.This is also the people who stand behind it and a source of rich history for those who would like to create a unique brand. In this section we write of firms, products and people in a way that shows where the secret of their success can be found.

  7. We offer... ...the HIGEST reach among managers taking strategic financial decisions in firms • PRO; June 2007 and April 2008, CPW, N=723; TG: Area of responsibility in the company = finances

  8. We offer... ...the HIGHEST reach among personsaware of the benefits of investing financial surpluses (holding/buying shares or investment funds units) • PRO; June 2007 and April 2008, CPW, N=426; TG: Financial services used over the past 12 months: shares held / purchased = yes or units in investment funds held / purchased = yes

  9. We offer... ...the HIGHEST reach among personsdeciding on the purchase or leasing of company cars • PRO; June 2007 and April 2008, CPW, N=248; TG: Role in decision-making: Purchase/leasing of company cars or trucks = decision

  10. We offer... ...the HIGHEST reach among personsrecommending or taking decisions in the IT area • PRO; June 2007 and April 2008, CPW, N=1 084; TG: Decision or recommendation regarding: purchase of notebooks or purchase/extension of servers or software or purchase/extension of desktop computers

  11. PIĄTA ALEJAwe describe the more luxurious and sophisticated side of life. • LICZY SIĘ WNĘTRZE • Interiors in which we stay have a tremendous impact upon our mood. This is why it is so important for them to match our personality, and express our character and taste. In this section we show how to be in touch with the latest trends in the world of interior design.. • MODA • In this section we present the latest fashion trends. • URODA I ZDROWIE • We help our readers to care for their beauty all year round. We indicate which treatments and cosmetics are worth recommending and inform of new products launched in the cosmetics market. We give advice on how to look after one’s health, good mood and fitness, how to deal with health problems and prevent illnesses. • HOBBY • In this section readers can learn how to spend their spare time in effective and interesting ways, and how to have fun in the city to relax after a hard day’s work. • PO GODZINACH • An invitation to the world of culture. What is worth seeing, reading or listening to in the coming month. There is also information for the connoisseurs. • IN ADDITION • In the „First Class” section well-known journalists share their observations and thoughts on the world that surrounds us.

  12. Ourreaderisambitious, independent, satisfiedwith life, valuesgoodbrands... FULFILLED, SATISFIED WITH LIFE • I am fully satisfied with my material status 68% • I am satisfied with my life 85% INDEPENDENT • Making my dreams come true depends only on my efforts 77% • AMBITIOUS • I consider myself ambitious 85% • I continuously expand my eduction, gaining knowledge is important to me 77% • VALUES GOOD BRANDS • 82% think that brand products are better • LIKES TO PAY FOR THEM • It is worth paying more for a good quality product 86% • IS OPEN TO NEW THINGS • I am open to changes 86% • PRO; April 2008, ZCS, N=1 029

  13. We guarantee 100% sales under subscription • Subscribers to „Rzeczpospolita” are vocationally active professionalists with two wallets: • Professional – as those who take decisions in firms • Private – as demanding consumers who can afford more • „Rzeczpospolita” boasts the biggest business subscribers base in Poland. No other title attracts so many managers • - EVERY DAY! • „Rzeczpospolita” is also: • a source of daily information for 1.5 million adult Poles per week* • the most opinion-forming medium in Poland • the best economic daily • PBC General; July 07 - June 08, CCS

  14. „Rzeczpospolita”leader of business subscription 140 000 125 918 Business subscriptions of GW are approximately 50,000 copies other subscriptions are kiosk subsciption for PLN 120 000 94 482 100 000 80 000 56 702 60 000 50 000 40 000 14 306 20 000 7 130 0 Rzeczpospolita Gazeta Prawna Gazeta Puls Biznesu Dziennik Wyborcza • ZKDP, June2008 (subscriptions + e-editions subscriptions)

  15. „5 616” „Rzeczpospolita”shapes the opiniosn of millions of Poles... Topics taken up by our daily are widely discussed in other media. In the first half of 2008 „RZECZPOSPOLITA” was the MOST OFTEN quoted medium in Poland Source: IMM, January-June 2008

  16. 33% of managers think that „Rzeczpospolita” is the BEST business, economic, financila title 13% 13% 9% 8% 3% 1% Rzeczpospolita Gazeta Wyborcza Gazeta Prawna Puls Biznesu Dziennik Parkiet none of the above • PRO; April 08, N=2 119

  17. Forms of co-operation i.e. how to reinforce one’s image through original and unforgettable communication...

  18. Formsofco-operation • STANDARD ADVERTISING • SPONSORED ARTICLE • PRESENTATION Information on market novelties • REPORT BRANDING Brand presented in the context of its thematic market environment IN ADDITION • Inserts • Stickers • Product placement • Special projects

  19. SUBSCRIPTION =100% OF SALES  Frequencymonthly Reach nation-wide Size 84 - 132 pages Format205 x 290 mm PaperMWC Cover 170 gr UV chalk     

  20. Advertisementsprice-list II cover – PLN 65,000 III cover – PLN 57,000 IV cover – PLN 87,000 3 page – PLN 67,000 5 page – PLN 59,000 7 page – PLN 54,000 1/1 page – PLN47,000 1/2 page – PLN 28,000 1/3 page – PLN 19,000 1/4 page – PLN 15,000 Surcharge for place selection: + 10% Prices of non-standard forms of advertisements are set on the basis of their costs.

  21. 1/2 column (vertically) • before cutting off • 107,4 x 300 mm after cutting off 102,4 x 290 mm 1/1 column before cutting off 215 x 300 mm after cutting off 205 x 290 mm 1/2 column (horizontally) before cutting off 215 x 150 mm after cutting off 205 x 145 mm 1/3 column (vertically before cutting off 73,2 x 300 mm after cutting off 68,2 x 290 mm 1/4 column before cutting off 107,4 x 150 mm after cutting off 102,4 x 145 mm 1/4 column (horizontally) • before cutting off • 215 x 78,5 mm • after cutting off • 205 x 72,5 mm Availableformats

  22. 22 WARSZAWA 2008 THE KEY TO YOUR SUCCESS PEOPLE BUSINESS INSPIRATIONS

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