slide1 l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
WARSZAWA 2008 PowerPoint Presentation
Download Presentation
WARSZAWA 2008

Loading in 2 Seconds...

play fullscreen
1 / 22

WARSZAWA 2008 - PowerPoint PPT Presentation


  • 227 Views
  • Uploaded on

ACTIVATION KEY TO YOUR GROUP OF CUSTOMERS 1 WARSZAWA 2008 PEOPLE BUSINESS INSPIRATIONS If your objective is reaching a unique group of customers : Entrepreneurs, Managers, Decision-makers in many sectors, Persons with high purchasing power,

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'WARSZAWA 2008' - arleen


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

ACTIVATION KEY TO YOUR GROUP OF CUSTOMERS

1

WARSZAWA 2008

PEOPLE BUSINESS INSPIRATIONS

slide2

If your objective is reaching a unique group of customers:

  • Entrepreneurs,
  • Managers,
  • Decision-makers in many sectors,
  • Persons with high purchasing power,

...we offer an effective programme for communicating with them.

slide3

The First Class programme is built on a data base of persons selected from among the subscribers of „Rzeczpospolita” and participants in exclusive special projects.

This group guarantees the HIGHEST reach among the decision-makers with the lowest COST.

slide4

We guaranteetheHIGHESTreachamongthedecision-makers

withtheLOWESTcosts

  • PRO; June 2007 and April 2008, CPW, N=719; TG: owners., co-owners, director general, executive director, president. CPT: full page, colour, other editorial pages
slide5

BIZNES

PIĄTA ALEJA

NOWOŚCI

  • Most interesting news from the past month.
  • Summary of the most important economy and technology news.

With your potential client

we communicate via the following sections:

  • LICZY SIĘ WNĘTRZE
  • MODA
  • URODA I ZDROWIE
  • HOBBY
  • PO GODZINACH
  • FINANSE
  • TECHNOLOGIE
  • MOTORYZACJA
  • KARIERA
  • MARKA
slide6

BIZNESanalytical texts commenting market trends and important events.

  • FINANSE
  • Everything about finances – both company and personal, i.e.: how and where to invest, how to finance business activities, which new financial products and services are being launched.
  • MOTORYZACJA
  • Not only for the fans of the automotive industry. In this part of the magazine we present the most important events in the sector, trends and analyses. There is also the news from the automotive world and practical information for drivers.
  • TECHNOLOGIE
  • Humanity, caught in the cogs of technical progress has only one way to go, which is forward. New technologies allow business to develop, but also to improve the quality of life. In this section we monitor technological trends and developments.
  • KARIERA
  • Developments in the labour market affect all those who are its parts, employees and employers alike. We provide advice on how to improve one’s competencies and take advantage of market phenomena in order to develop one’s career and the firm.
  • MARKA
  • There is no need to convince people of the importance of the brand. But the brand is more than just a logo on a product.This is also the people who stand behind it and a source of rich history for those who would like to create a unique brand. In this section we write of firms, products and people in a way that shows where the secret of their success can be found.
slide7

We offer...

...the HIGEST reach among managers

taking strategic financial decisions in firms

  • PRO; June 2007 and April 2008, CPW, N=723; TG: Area of responsibility in the company = finances
slide8

We offer...

...the HIGHEST reach among personsaware of the benefits of investing financial surpluses

(holding/buying shares or investment funds units)

  • PRO; June 2007 and April 2008, CPW, N=426; TG: Financial services used over the past 12 months: shares held / purchased = yes or units in investment funds held / purchased = yes
slide9

We offer...

...the HIGHEST reach among personsdeciding on the purchase or leasing of company cars

  • PRO; June 2007 and April 2008, CPW, N=248; TG: Role in decision-making: Purchase/leasing of company cars or trucks = decision
slide10

We offer...

...the HIGHEST reach among personsrecommending or taking decisions in the IT area

  • PRO; June 2007 and April 2008, CPW, N=1 084; TG: Decision or recommendation regarding: purchase of notebooks or purchase/extension of servers or software or purchase/extension of desktop computers
slide11

PIĄTA ALEJAwe describe the more luxurious and sophisticated side of life.

  • LICZY SIĘ WNĘTRZE
  • Interiors in which we stay have a tremendous impact upon our mood. This is why it is so important for them to match our personality, and express our character and taste. In this section we show how to be in touch with the latest trends in the world of interior design..
  • MODA
  • In this section we present the latest fashion trends.
  • URODA I ZDROWIE
  • We help our readers to care for their beauty all year round. We indicate which treatments and cosmetics are worth recommending and inform of new products launched in the cosmetics market. We give advice on how to look after one’s health, good mood and fitness, how to deal with health problems and prevent illnesses.
  • HOBBY
  • In this section readers can learn how to spend their spare time in effective and interesting ways, and how to have fun in the city to relax after a hard day’s work.
  • PO GODZINACH
  • An invitation to the world of culture. What is worth seeing, reading or listening to in the coming month. There is also information for the connoisseurs.
  • IN ADDITION
  • In the „First Class” section well-known journalists share their observations and thoughts on the world that surrounds us.
slide12

Ourreaderisambitious, independent, satisfiedwith life, valuesgoodbrands...

FULFILLED, SATISFIED WITH LIFE

  • I am fully satisfied with my material status 68%
  • I am satisfied with my life 85%

INDEPENDENT

  • Making my dreams come true depends only on my efforts 77%
  • AMBITIOUS
  • I consider myself ambitious 85%
  • I continuously expand my eduction, gaining knowledge is important to me 77%
  • VALUES GOOD BRANDS
  • 82% think that brand products are better
  • LIKES TO PAY FOR THEM
  • It is worth paying more for a good quality product 86%
  • IS OPEN TO NEW THINGS
  • I am open to changes 86%
  • PRO; April 2008, ZCS, N=1 029
slide13

We guarantee 100% sales under subscription

  • Subscribers to „Rzeczpospolita” are vocationally active professionalists with two wallets:
      • Professional – as those who take decisions in firms
      • Private – as demanding consumers who can afford more
  • „Rzeczpospolita” boasts the biggest business subscribers base in Poland. No other title attracts so many managers
  • - EVERY DAY!
  • „Rzeczpospolita” is also:
      • a source of daily information for 1.5 million adult Poles per week*
      • the most opinion-forming medium in Poland
      • the best economic daily
  • PBC General; July 07 - June 08, CCS
slide14

„Rzeczpospolita”leader of business subscription

140 000

125 918

Business subscriptions of GW are approximately 50,000 copies

other subscriptions are

kiosk subsciption for PLN

120 000

94 482

100 000

80 000

56 702

60 000

50 000

40 000

14 306

20 000

7 130

0

Rzeczpospolita

Gazeta Prawna

Gazeta

Puls Biznesu

Dziennik

Wyborcza

  • ZKDP, June2008 (subscriptions + e-editions subscriptions)
rzeczpospolita shapes the opiniosn of millions of poles

„5 616”

„Rzeczpospolita”shapes the opiniosn of millions of Poles...

Topics taken up by our daily are widely discussed in other media.

In the first half of 2008 „RZECZPOSPOLITA” was the

MOST OFTEN quoted medium in Poland

Source: IMM, January-June 2008

slide16

33%

of managers think that „Rzeczpospolita”

is the BEST business, economic, financila title

13%

13%

9%

8%

3%

1%

Rzeczpospolita

Gazeta

Wyborcza

Gazeta Prawna

Puls Biznesu

Dziennik

Parkiet

none of the above

  • PRO; April 08, N=2 119
slide17

Forms of co-operation

i.e. how to reinforce one’s image through original and unforgettable communication...

slide18

Formsofco-operation

  • STANDARD ADVERTISING
  • SPONSORED ARTICLE
  • PRESENTATION

Information on market novelties

  • REPORT BRANDING

Brand presented in the context of its thematic market environment

IN ADDITION

  • Inserts
  • Stickers
  • Product placement
  • Special projects
slide19

SUBSCRIPTION =100% OF SALES

Frequencymonthly

Reach nation-wide

Size 84 - 132 pages

Format205 x 290 mm

PaperMWC

Cover 170 gr UV chalk

slide20

Advertisementsprice-list

II cover – PLN 65,000

III cover – PLN 57,000

IV cover – PLN 87,000

3 page – PLN 67,000

5 page – PLN 59,000

7 page – PLN 54,000

1/1 page – PLN47,000

1/2 page – PLN 28,000

1/3 page – PLN 19,000

1/4 page – PLN 15,000

Surcharge for place selection: + 10%

Prices of non-standard forms of advertisements are set on the basis of their costs.

slide21

1/2 column (vertically)

  • before cutting off
  • 107,4 x 300 mm

after cutting off

102,4 x 290 mm

1/1 column

before cutting off

215 x 300 mm

after cutting off

205 x 290 mm

1/2 column (horizontally)

before cutting off

215 x 150 mm

after cutting off

205 x 145 mm

1/3 column (vertically

before cutting off

73,2 x 300 mm

after cutting off

68,2 x 290 mm

1/4 column

before cutting off

107,4 x 150 mm

after cutting off

102,4 x 145 mm

1/4 column (horizontally)

  • before cutting off
  • 215 x 78,5 mm
  • after cutting off
  • 205 x 72,5 mm

Availableformats

slide22

22

WARSZAWA 2008

THE KEY TO YOUR SUCCESS

PEOPLE BUSINESS INSPIRATIONS