oh you mean l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Oh, You Mean ? PowerPoint Presentation
Download Presentation
Oh, You Mean ?

Loading in 2 Seconds...

play fullscreen
1 / 27

Oh, You Mean ? - PowerPoint PPT Presentation


  • 291 Views
  • Uploaded on

Oh, You Mean ? Social Media Demystified Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap www.SpyderTrap.com Bigger Than Just Facebook www.SpyderTrap.com Social Media Marketing (SMM)

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Oh, You Mean ?' - arleen


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
oh you mean

Oh, You Mean ?

Social Media Demystified

Presented By:

Mike Rynchek

President, SpyderTrap Online Marketing

Mrynchek@SpyderTrap.com

@MikeRynchek @Spyder_Trap

www.SpyderTrap.com

bigger than just facebook
Bigger Than Just Facebook

www.SpyderTrap.com

social media marketing smm
Social Media Marketing (SMM)
  • Utilizing Social Media platforms to engage and interact with a prospective audience. 

(Facebook, MySpace, Twitter, Blogs etc.)

www.SpyderTrap.com

what s with the buzz
What’s With The Buzz?
  • Facebook
    • 150,000,000 - active users worldwide
      • Growing at about 450,000/day
    • 872,000 active users Minnesota
    • 229,000 active users Minneapolis, MN
  • MySpace
    • 61,300,000 unique page views Sept 0
  • Twitter
    • 1.1 billion tweets and growing!

www.SpyderTrap.com

what s with the buzz5
What’s With The Buzz?

www.SpyderTrap.com

so what can sm do for me
So? What CAN SM Do For Me?
  • Connect to new demographics
  • Online Public Relations
  • Customer service
  • Support Search Engine Optimization (SEO)

Plus…

www.SpyderTrap.com

so what can sm do for me7
So? What CAN SM Do For Me?
  • Brand monitoring
  • Brand building
  • Create a groundswell (Viral)
  • Connect!
    • You tell me, any ideas?

www.SpyderTrap.com

what can t sm do for me
What CAN’T SM Do For Me?
  • CAN’T control the conversation
  • CAN’T control when and where
  • CAN’T always forecast success
  • CAN’T act as a silver bullet
  • Save you 15% on your car insurance

www.SpyderTrap.com

social media successes
Social Media Successes

www.SpyderTrap.com

social media success vote yes
Social Media Success: Vote Yes
  • Vote Yes Minnesota
    • Inform voters and potential voters
    • Connect with local supporters
    • Online Public Relations

www.SpyderTrap.com

social media success vote yes12
Social Media Success: Vote Yes
  • Goal
    • Pass constitutional amendment
    • Reach 18-30yr using new media tactics
    • Inform drop off and swing voters
    • Develop the Vote Yes brand

www.SpyderTrap.com

vote yes how did we do it
Vote Yes: How Did We Do It?
  • Research
  • Brand/voice development
  • Deployed SM tactics
    • Created and fueled the groundswell
    • Update basecamp or website
  • Email
  • Paid media
  • Traditional media

www.SpyderTrap.com

groundswell plan
Groundswell Plan

Minnesota social media critical mass

Users & superusers

Partners & supporters

VoteYes family

www.SpyderTrap.com

vote yes base camp
Vote Yes Base Camp
  • Vote Yes info
  • Blogs (RSS)
  • Pictures
  • Video
  • Press
  • Viral content
  • Much more

www.SpyderTrap.com

vote yes facebook
Vote Yes Facebook

3,637 Fans

About the amendment & links

Videos

Amendment facts

Facebook applications (viral)

More viral content

VY blog feed

Pictures

Events

116 wall posts or comments

www.SpyderTrap.com

viral facebook applications
Viral Facebook Applications

www.SpyderTrap.com

vote yes viral banner
Vote Yes Viral & Banner

www.SpyderTrap.com

vote yes paid
Vote Yes Paid

www.SpyderTrap.com

vote yes twitter
Vote Yes Twitter

www.SpyderTrap.com

5 places to start
5 Places To Start
  • Post a video to YouTube
  • Join Facebook, Twitter, MySpace
  • Post a picture on Flickr
  • Start a blog or comment on a blog
  • Just try!!!!!!!!!!!!!!!!!!!!

www.SpyderTrap.com

4 b s to social media
4 B’s To Social Media
  • Be creative
  • Be buzzworthy!
  • Be positive
  • Be a pioneer

www.SpyderTrap.com

social etiquette
Social Etiquette
  • Produce the best content possible!
    • Don’t be too self promoting
  • Be responsive! Don’t be a social snob
  • Create a common voice
  • Spread the wealth
  • Don’t mess it up!

www.SpyderTrap.com

social media resources
Social Media Resources
  • Groundswell
    • By Charlene Li & Josh Bernoff
  • Chris Brogan
    • www.ChrisBrogan.com
  • Gary Vaynerchuk
    • www.TV.Winelibrary.com
  • SpyderTrap
    • www.SpyderTrap.com
questions
Questions?

Presented By:

Mike Rynchek

President, SpyderTrap Online Marketing

Mrynchek@SpyderTrap.com

@MikeRynchek @Spyder_Trap