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“That Was Then, This Is Now - Lead, Follow or Get Out of The Way" World Conference on Disaster Management June 2010

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that was then this is now lead follow or get out of the way

“That Was Then, This Is Now - Lead, Follow or Get Out of The Way"

World Conference on Disaster Management

June 2010


WCDM 1When WCDM first met in Hamilton, the world was a different place.No cell phones, no Internet, no laptop computers, no LCD projectors.Innovative presenters were using colored overhead transparencies.No PowerPoint.Visual were shown on VHS format - no way to imbed videos into PowerPoint


Remember this:Emergency managers have had to learn to adapt to all these new communications tools if they want to be able to meet the needs of their audiences.


Remember this:A hard-earned and respected corporate reputation can be destroyed in moments if you do not have a proactive, timely, strategic communications plan as part of your business plan.Things cannot be left to chance or put into that category of “We know how to handle tough situations and we’ll just wing it.”


“Death by PowerPoint”Gen. Stanley McChrystal, leader of American and NATO forces in Afghanistan, was shown a PowerPoint slide in Kabul last summer that was meant to portray the complexity of American military strategy, but looked more like a bowl of spaghetti.“When we understand this slide, we’ll have won the war.” McChrystal dryly remarked.



How does leadership show up?

the new media

The New Media

President Obama’s successful election campaign used every web tool available. His YouTube videos were watched for an estimated 14.5 million hours & he had almost 3.2 million Facebook friends.Welcome to the world of Web 2.0 !Also bought millions of dollars in traditional TV time to get his message out on the last weekend before the election.

experience tells us the following

Experience tells us the following:

Be honest.

Don’t play the “blame game.”

Don’t put your head in the sand.

Talk about what you are doing.

“Brand” your organization


“We are beating the Taliban on the Afghanistan battlefield but they are kicking our asses every single day in the media. They have websites, we don’t, they release footage instantaneously, we take weeks.

Isn’t it interesting that ‘cave dwellers’ are beating the most advanced nations in the world by using the new media so effectively.”

Jamie Appathurai, Senior NATO spokesperson


“When an incident happens, the Taliban upload their story on You Tube and Al Jazeera immediately, NATO goes through its ponderous approval process, taking weeks - by that time we have lost the media battle.”

Jaap de Hoopp Schefffer, NATO Sec. Gen.

1 world wide web
1. World Wide Web

The World Wide Web was created in 1989 by

Sir Tim Berners-Lee.

3 pdas

3. PDAs

Video phones

us air 1549 story sequence
US Air 1549: Story sequence

Plane on the Hudson River

us air 1549 story sequence28
US Air 1549: Story sequence



First responders


Airline officials



Individuals to access multimedia Internet content

anywhere, and anytime.

Media producers, corporations, community groups and

individuals to reach their audiences.


World News Now (WNN) is ABC’s overnight news program. Its tone is often lighthearted, irreverent, and humorous.

The show is produced and airs live in three half-hour segments, from 2:00 a.m. ET through 3:30 a.m. ET, Monday through Friday mornings.

Segments are carried by ABC affiliates throughout the broadcast day.


At 3:30 a.m. ET, the network rebroadcasts the show (in some cases multiple times) until 4:30 a.m. local time, at which time “America This Morning” is aired.

On the September 22, 2009 World News Now became the first network overnight newscast to broadcast in high definition.



MySpace is a social networking website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally.


Twitter is a service for friends, family, and

Co-workers to communicate and stay

connected through the exchange of quick,

frequent answers to one simple question:

“What are you doing?”


Digg is a social news website made for people

to discover and share content from anywhere on

the Internet, by submitting links and stories, and

voting and commenting on submitted links and stories.

Voting stories up and down is the site's cornerstone

function, respectively called digging and burying.

Many stories get submitted every day, but only the

most Dugg stories appear on the front page.



A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Entries are commonly displayed in reverse chronological order.

"Blog" can also be used as a verb, meaning to maintain or add content to a blog.

new media podcasts
“New Media” Podcasts

A series of digital media files usually digital

or audio or video that is made

available for download via the web.


HuffPo - Huffington Post was launched on May 9, 2005, as an alternative to conservative blogs like the Drudge Report.


HufPo has launched local versions:

2008 Chicago

2009 New York, Denver & Los Angeles


NowPublic is a user-generated social news website.

The company is based in Vancouver, Canada and

was acquired by citizen journalism site:

NowPublic has a content-sharing agreement with the

Associated Press.

slide49 is a Denver media company that operates a network of “hyperlocal” news websites allowing citizen-journalists to share their city based knowledge on a blog-like platform in over 100 markets throughout Canada and the USA.

engage the e public

Engage the e-public

Royal Canadian Mounted Police


Follow us on Twitter:

Stay connected with us on Facebook

engage the e public52

Engage the e-public

Subject: Vancouver Sun News Alert:

LIVE Tiger Woods news conference

Golfer Tiger Woods is now holding a news conference in Augusta, Ga., on his return to the PGA Tour at the 2010 Masters tournament. You can watch the news conference by clicking here or going to

engage the e public53

Engage the e-public

“The Royal Newfoundland Constabulary is seeking the assistance of the public in relation to … It is believed there were several people in the area with cell phone cameras. Police are interested in speaking to any witnesses and in viewing any photographs or video that may have been captured during the incident.”

lead follow or get out of the way59

“Lead, follow or get out of the way”

We need to be nimble and adaptive.


Remember - In times of uncertainty people always want to know these fundamentals:

The Stanton Method

1. What is really happening?

2. How will this affect me?

3. What are you doing?

4. What do I need to do?

5. Specific and detailed instructions.

6. When will things get back to normal?

7. Reassurance.

8. Voices of authority they can trust.

mistakes will be made
Mistakes Will Be Made

Mess Up

‘Fess Up

Dress Up

mistakes will be made63
Mistakes Will Be Made

When things go wrong, you have one chance to get it right.

mistakes will be made64
Mistakes Will Be Made

Follow this model!


Maple Leaf Foods

For his handling of the listeriosis issue, McCain was voted CEO of the year by the Canadian Press.


Maple Leaf Foods

Maple Leaf Foods Followed the “Stanton Method” Eight Steps

what not to do

What NOT To Do

Do NOT Play the Blame Game!

lead follow or get out of the way70

“Lead, follow or get out of the way”

We need to understand how fast information travels.


Susan Boyle

  • 400 million video hits on Web sites was reached within nine days.
  • The Los Angeles Times wrote that her popularity on YouTube may in part be due to the broad range of emotion packed into a short clip which was "perfect for the Internet"
  • Her first CD is the fastest selling CD in history
facebook initiative new york city

Facebook Initiative - New York City

Is designed to make it easier for New Yorkers

to get information on emergency preparedness.

The Mayor encouraged all New Yorkers to sign

on at:



First to Announce Death of Michael Jackson

media adaptation

Media Adaptation


Sign up to receive e-mail alerts on breaking

news from The Vancouver Sun. 

NEWS TIPS: 604-422-6494 or

what does this tell us

What Does This Tell Us?

Traditional methods don’t work.

We can no longer “manage” the message, the information is out there beyond your control via video cameras, videophones, etc.

what does this tell us80

What Does This Tell Us?

We need to use the New Media as a complimentary tool to communicate our messages.

www jim stanton com


www jim stanton com85

User name: guest

Password: tips

a final message
A Final Message

That was then, this is now!

World Conference on Disaster Management

8 June 2010