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“That Was Then, This Is Now - Lead, Follow or Get Out of The Way" World Conference on Disaster Management June 2010
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World Conference on Disaster Management
WCDM 1When WCDM first met in Hamilton, the world was a different place.No cell phones, no Internet, no laptop computers, no LCD projectors.Innovative presenters were using colored overhead transparencies.No PowerPoint.Visual were shown on VHS format - no way to imbed videos into PowerPoint
Remember this:Emergency managers have had to learn to adapt to all these new communications tools if they want to be able to meet the needs of their audiences.
Remember this:A hard-earned and respected corporate reputation can be destroyed in moments if you do not have a proactive, timely, strategic communications plan as part of your business plan.Things cannot be left to chance or put into that category of “We know how to handle tough situations and we’ll just wing it.”
“Death by PowerPoint”Gen. Stanley McChrystal, leader of American and NATO forces in Afghanistan, was shown a PowerPoint slide in Kabul last summer that was meant to portray the complexity of American military strategy, but looked more like a bowl of spaghetti.“When we understand this slide, we’ll have won the war.” McChrystal dryly remarked.
How does leadership show up?
President Obama’s successful election campaign used every web tool available. His YouTube videos were watched for an estimated 14.5 million hours & he had almost 3.2 million Facebook friends.Welcome to the world of Web 2.0 !Also bought millions of dollars in traditional TV time to get his message out on the last weekend before the election.
Perception IS reality.
Don’t play the “blame game.”
Don’t put your head in the sand.
Talk about what you are doing.
“Brand” your organization
“We are beating the Taliban on the Afghanistan battlefield but they are kicking our asses every single day in the media. They have websites, we don’t, they release footage instantaneously, we take weeks.
Isn’t it interesting that ‘cave dwellers’ are beating the most advanced nations in the world by using the new media so effectively.”
Jamie Appathurai, Senior NATO spokesperson
“When an incident happens, the Taliban upload their story on You Tube and Al Jazeera immediately, NATO goes through its ponderous approval process, taking weeks - by that time we have lost the media battle.”
Jaap de Hoopp Schefffer, NATO Sec. Gen.
The World Wide Web was created in 1989 by
Sir Tim Berners-Lee.
Plane on the Hudson River
Individuals to access multimedia Internet content
anywhere, and anytime.
Media producers, corporations, community groups and
individuals to reach their audiences.
World News Now (WNN) is ABC’s overnight news program. Its tone is often lighthearted, irreverent, and humorous.
The show is produced and airs live in three half-hour segments, from 2:00 a.m. ET through 3:30 a.m. ET, Monday through Friday mornings.
Segments are carried by ABC affiliates throughout the broadcast day.
At 3:30 a.m. ET, the network rebroadcasts the show (in some cases multiple times) until 4:30 a.m. local time, at which time “America This Morning” is aired.
On the September 22, 2009 World News Now became the first network overnight newscast to broadcast in high definition.
MySpace is a social networking website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally.
Co-workers to communicate and stay
connected through the exchange of quick,
frequent answers to one simple question:
“What are you doing?”
Digg is a social news website made for people
to discover and share content from anywhere on
the Internet, by submitting links and stories, and
voting and commenting on submitted links and stories.
Voting stories up and down is the site's cornerstone
function, respectively called digging and burying.
Many stories get submitted every day, but only the
most Dugg stories appear on the front page.
A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Entries are commonly displayed in reverse chronological order.
"Blog" can also be used as a verb, meaning to maintain or add content to a blog.
A series of digital media files usually digital
or audio or video that is made
available for download via the web.
HuffPo - Huffington Post was launched on May 9, 2005, as an alternative to conservative blogs like the Drudge Report.
2009 New York, Denver & Los Angeles
The Huffington Post has over one million comments made on their site each month.
The company is based in Vancouver, Canada and
was acquired by citizen journalism site:
NowPublic has a content-sharing agreement with the
Examiner.com is a Denver media company that operates a network of “hyperlocal” news websites allowing citizen-journalists to share their city based knowledge on a blog-like platform in over 100 markets throughout Canada and the USA.
Royal Canadian Mounted Police
Follow us on Twitter: http://www.twitter.com/bcrcmp
Stay connected with us on Facebook
Subject: Vancouver Sun News Alert:
LIVE Tiger Woods news conference Golfer Tiger Woods is now holding a news conference in Augusta, Ga., on his return to the PGA Tour at the 2010 Masters tournament. You can watch the news conference by clicking here or going to vancouversun.com.
“The Royal Newfoundland Constabulary is seeking the assistance of the public in relation to … It is believed there were several people in the area with cell phone cameras. Police are interested in speaking to any witnesses and in viewing any photographs or video that may have been captured during the incident.”
We need to be nimble and adaptive.
Remember - In times of uncertainty people always want to know these fundamentals:
The Stanton Method
1. What is really happening?
2. How will this affect me?
3. What are you doing?
4. What do I need to do?
5. Specific and detailed instructions.
6. When will things get back to normal?
8. Voices of authority they can trust.
When things go wrong, you have one chance to get it right.
Follow this model!
Maple Leaf Foods
For his handling of the listeriosis issue, McCain was voted CEO of the year by the Canadian Press.
Maple Leaf Foods Followed the “Stanton Method” Eight Steps
Do NOT Play the Blame Game!
We need to understand how fast information travels.
2 million i-Pads sold in 60 days – new G4 i-Phone announced yesterday
Is designed to make it easier for New Yorkers
to get information on emergency preparedness.
The Mayor encouraged all New Yorkers to sign
First to Announce Death of Michael Jackson
Winnipeg Free Press
BREAKING NEWS ALERTS
Sign up to receive e-mail alerts on breaking
news from The Vancouver Sun.
NEWS TIPS: 604-422-6494 or
Traditional methods don’t work.
We can no longer “manage” the message, the information is out there beyond your control via video cameras, videophones, etc.
We need to use the New Media as a complimentary tool to communicate our messages.
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That was then, this is now!
World Conference on Disaster Management
8 June 2010