“That Was Then, This Is Now - Lead, Follow or Get Out of The Way" World Conference on Disaster Management June 2010
WCDM 1When WCDM first met in Hamilton, the world was a different place.No cell phones, no Internet, no laptop computers, no LCD projectors.Innovative presenters were using colored overhead transparencies.No PowerPoint.Visual were shown on VHS format - no way to imbed videos into PowerPoint
Remember this:Emergency managers have had to learn to adapt to all these new communications tools if they want to be able to meet the needs of their audiences.
Remember this:A hard-earned and respected corporate reputation can be destroyed in moments if you do not have a proactive, timely, strategic communications plan as part of your business plan.Things cannot be left to chance or put into that category of “We know how to handle tough situations and we’ll just wing it.”
“Death by PowerPoint”Gen. Stanley McChrystal, leader of American and NATO forces in Afghanistan, was shown a PowerPoint slide in Kabul last summer that was meant to portray the complexity of American military strategy, but looked more like a bowl of spaghetti.“When we understand this slide, we’ll have won the war.” McChrystal dryly remarked.
"Leadership” How does leadership show up?
The New Media President Obama’s successful election campaign used every web tool available. His YouTube videos were watched for an estimated 14.5 million hours & he had almost 3.2 million Facebook friends.Welcome to the world of Web 2.0 !Also bought millions of dollars in traditional TV time to get his message out on the last weekend before the election.
"Lead, Follow or Get Out of The Way" Perception IS reality.
Experience tells us the following: Be honest. Don’t play the “blame game.” Don’t put your head in the sand. Talk about what you are doing. “Brand” your organization
What happens if you don’t use the New Media but rely on traditional methods?
“We are beating the Taliban on the Afghanistan battlefield but they are kicking our asses every single day in the media. They have websites, we don’t, they release footage instantaneously, we take weeks. Isn’t it interesting that ‘cave dwellers’ are beating the most advanced nations in the world by using the new media so effectively.” Jamie Appathurai, Senior NATO spokesperson
“When an incident happens, the Taliban upload their story on You Tube and Al Jazeera immediately, NATO goes through its ponderous approval process, taking weeks - by that time we have lost the media battle.” Jaap de Hoopp Schefffer, NATO Sec. Gen.
Convergence of five factors have caused a dramatic shift in how we receive communications.
1. World Wide Web The World Wide Web was created in 1989 by Sir Tim Berners-Lee.
3. PDAs Video phones
We have entered the domain of “i-witnesses” Mumbai, India
US Air 1549: Story sequence Plane on the Hudson River
US Air 1549: Story sequence Eyewitness Media First responders Passengers Airline officials
Media 2.0 – New Options Layar
www.psiphon.ca Individuals to access multimedia Internet content anywhere, and anytime. Media producers, corporations, community groups and individuals to reach their audiences.
“New Media” Sources www.NewsNow.com
World News Now (WNN) is ABC’s overnight news program. Its tone is often lighthearted, irreverent, and humorous. The show is produced and airs live in three half-hour segments, from 2:00 a.m. ET through 3:30 a.m. ET, Monday through Friday mornings. Segments are carried by ABC affiliates throughout the broadcast day.
At 3:30 a.m. ET, the network rebroadcasts the show (in some cases multiple times) until 4:30 a.m. local time, at which time “America This Morning” is aired. On the September 22, 2009 World News Now became the first network overnight newscast to broadcast in high definition.
MySpace MySpace is a social networking website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally.
Twitter is a service for friends, family, and Co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What are you doing?”
www.digg.com Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Voting stories up and down is the site's cornerstone function, respectively called digging and burying. Many stories get submitted every day, but only the most Dugg stories appear on the front page.
Blogs A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. www.govtech.com
“New Media” Podcasts A series of digital media files usually digital or audio or video that is made available for download via the web. www.podcastalley.com
HuffPo - Huffington Post was launched on May 9, 2005, as an alternative to conservative blogs like the Drudge Report.
HufPo has launched local versions: 2008 Chicago 2009 New York, Denver & Los Angeles
The Huffington Post has over one million comments made on their site each month.
NowPublic is a user-generated social news website. The company is based in Vancouver, Canada and was acquired by citizen journalism site: Examiner.com NowPublic has a content-sharing agreement with the Associated Press.
Examiner.com is a Denver media company that operates a network of “hyperlocal” news websites allowing citizen-journalists to share their city based knowledge on a blog-like platform in over 100 markets throughout Canada and the USA.