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Media Can Be Your Partner Make It Happen How Do I Grab Media Attention? YOU ARE HERE Partnering With the Media Use a variety of methods including Proclamations News releases Research Collateral Materials Editorials Video PSAs Newspaper supplements Preparing for Media & Public

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Presentation Transcript
partnering with the media
Partnering With the Media

Use a variety of methods including

  • Proclamations
  • News releases
  • Research
  • Collateral Materials
    • Editorials
    • Video PSAs
    • Newspaper supplements
preparing for media public
Preparing for Media & Public
  • What are your goals?
  • What is your key message?
  • What is your agenda?
    • If you don’t have one, create an one
slide5
T H E T I M E O F Y O U

Time Magazine

Person of the Year

Today’s media is about consumer interaction. The media look for consumer-driven content. Tools like the blogs, Youtube, MySpace bring together the small contributions of millions of people and make them matter.

approaching media
Approaching Media
  • Real life example
    • Victim turned advocate
    • Mover & Shaker
  • Give hard facts -New stats about local boating /potentials
  • Expert fills in the blanks -What to do about local issues
using media
Using Media

News Releases

  • Link AWW to current community “hot topics”
    • Neighborhood Watch
    • Home Invasion
    • Burglary
    • Identity theft prevention
using media8
Using Media

Research

Use research and statistics to grab attention

  • Perceptions of Crime fact sheet
  • AWW/DHS materials
using media9
Using Media

Collateral Materials

  • Encourage airtime for PSAs
    • Respond to local issues with radio PSA
    • Air TV on local access shows
  • Newspaper support for supplement
    • Protecting kids in cyberspace
      • Reprint one or more articles
      • Sponsor or find sponsor to reprint supplement
using media10
Using Media

Collateral Materials

  • Fliers
    • AWW flier
    • CGAUX recruiting materials
  • Websites
    • Report exciting ideas through CGAUX website
    • Write about AWW event progress for CGAUX publications
partner with media
Partner with Media

Invite the media . . .

  • Follow local preparation for the AWW event
  • Film a visit by Coastie to local school
  • Record kids participating in an AWW poster contest
    • Winners can be announced at the event or later in the month
partner with media13
Partner with Media

Invite media to. . .

  • remote live broadcast from a MOM patrol or AWW carnival -Local weather personality
  • To host autograph signing booth at AWW carnival
    • Residents get to meet favorite personalities
  • Local radio to broadcast live from the event
partner with media14
Partner with Media

Offer Media . . .

  • VIP/keynote speaker interview
  • Interview with local Auxiliarist -Compelling story
  • Auxiliarists for AWW hotline segment during morning news show
  • Submit weekly AWW tips to local newspapers, television, and radio
partner with media15
Partner with Media

Offer Media . . .

  • Generate local public affairs contacts
    • Offer to be a guest on their show
    • Work with your affairs officer to suggest an angle for your leadership

to appear on local media

  • Create your own AWW month PSA (national can help)
    • Work with local media to co-star and film at their studios
    • Link to AWW PSAs to websites
  • Local crime prevention show
    • Host an AWW spokesperson
    • Promote local programs that work and include AWW information
partner with media16
Partner with Media

Offer Media . . .

  • Chance to record one-of-a-kind event
    • Active Example – National Safe Boating Week activity with AWW emphasis
    • Show facilities – air and surface
  • Access to
    • Police Chief/sheriff
    • Local celebrity -Involve a local sports figure, actor, personality in your event
  • Story ideas for their blog
    • Track their blogs and write responses/share new information
    • Offer guest blog opportunity if you have your own blog
slide17
B L O G S

51%

of journalists read Blogs for story ideas.1

Description:

A Blog is a user-generated and frequently updated online journal, displayed in reverse chronological order, with opportunity for Comment from other users.

  • Facts:
  • There are 54,000 new Blog posts every hour
  • The Blogosphere doubles approximately every 230 days
  • On Average, Blog users visit 77% more web sites than non-Blog users.2

1 http://www.editorsweblog.org/news/2005/08/us_51_of_journalists_use_blogs.php

2 http://technorati.com/weblog/2006/11/161.html

slide18
B L O G R E A D E R S

39%

Percent of online Americans that read Blogs.

( That’s 57 million people! )

http://www.pewinternet.org/PPF/r/186/report_display.asp

slide19
M E D I A T R A F F I C

210%

Growth in traffic to Blogs on Traditional Media websites.

( Only 9% growth in traffic to main page )

Nielsen//Net Ratings Press Release

partner with media20
Partner With Media

Get Creative with online media

  • YouTube Video
    • Create entertaining video about event
    • Create crime prevention tips videos
  • MySpace Page
    • Share stories about local event volunteers
    • Post pictures before and after the event
partner with media21
Partner With Media

Now . . .

  • What do you need from Public Affairs????
    • Talking Points
    • Video News Release
    • Audio News Release
    • Editorials
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