digital. content. advertising. What ’ s Happening in the Busy Life of Moms. public relations. Top Trends and Implications. Time starvation → Moms are breadwinners → Use of social media → Millennial moms → Evolving role of dads → Growth of Latina moms → “ The End of Men ” →
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Trends Over The Past 5 Years
Sum: having kids and having a FT job are both full-time jobs.
Online resources help me stay better informed.
66%: Technology helps me stay more connected to people I love.
Technology helps me better balance everything that is going on in my life.
58%: Technology provides me with more flexibility and freedom.
Gen Pop Sample
Facebook drives weekly (and at 64% - daily) Internet behaviors.
Dly Skew <35, Wkly reaches all
Strong among all ages