1 / 14

Trademarks

Trademarks. A Product of Creativity in Bloom Elexis Jones 2011. A project of the AIPLA. What is a trademark?. A trademark is a word, phrase, symbol, or design, or a combination of these that identifies and distinguishes the source of goods of one party from those of others.

arielle
Download Presentation

Trademarks

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Trademarks A Product of Creativity in Bloom Elexis Jones 2011 A project of the AIPLA

  2. What is a trademark? A trademarkis a word, phrase, symbol, or design, or a combination of these that identifies and distinguishes the source of goodsof one party from those of others.

  3. Trademark Examples Words Phrases

  4. Trademark Examples Symbols Designs

  5. What is a service mark? A service markis the same as a trademark, except that it identifies and distinguishes the source of a service, rather than a product.

  6. Service Mark Examples

  7. “Trademark” and “Mark” Both of these terms are used to refer to trademarks (goods or products) and servicemarks (services).

  8. Functions of a Trademark • Indicates the source of origin of goods or services • Helps guarantee the quality of goods bearing the mark • Creates and maintains a demand for the product • Used as a marketing tool to build a brand • Can have great $ value to a company

  9. Why Protect a Trademark? • Trademarks are protected under federal and state law • Trademarks are earned not born • Trademarks come into being through actual use • You do not have to register a trademark to have it protected, but there are some advantages to doing so • A trademark registration provides: • Constructive notice to the public of the registrant's claim of ownership of the mark • Registrant's exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration

  10. Spectrum of Distinctiveness & Levels of Protection Fanciful Arbitrary Stronger Suggestive Weaker Descriptive Generic

  11. Marks Declared Famous

  12. Questions?

More Related