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ECR Italia Main Project 2003

ECR Italia Main Project 2003. National initiatives meeting Paris April 3 2003. Main Projects. OSA C-CRM Phase 2 Category Management Tool Kit Social and Environmental Responsibility Phase 2. OSA. OSA. Objective :

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ECR Italia Main Project 2003

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  1. ECR Italia Main Project 2003 National initiatives meeting Paris April 3 2003

  2. Main Projects • OSA • C-CRM Phase 2 • Category Management Tool Kit • Social and Environmental Responsibility Phase 2

  3. OSA

  4. OSA • Objective : • Utilize European and French results to analyze the italian situation • OSS % per category/ PoS format • Identify main root causes • Implement and monitor corrective actions • Prepare a road map and best practices for all Members of Ecr Italia

  5. OSA • Working Group • Industry : Barilla, Bauli, Baiesdorf, Cameo, Campari, Cirio , Coca Cola, Danone, Elah Dufour, Fater, Ferrero,Fhp,Gillette, Guaber, Heineken, Henkel, J,Wax, Kraft, Lavazza,Manetti e Roberts, Mastrerfood,Nestlè. Oreal, Procter&Gamble, Reckittbenckiser, San Pellegrino, Sara Lee, Unilever • Retailers : Carrefour, Conad, Coop Italia, Crai, Despar, Esselunga, Interdis, Metro, Selex, Sisa

  6. OSA • Status: On Going • Defined general objectives : • How to measure OSS • Service level to Shopper • Supply Chain status from OSS point of view under analysis ( Questionnaire) • Pilot under preparation • Project closing : End 2003

  7. Project Road Map To Day DEFINIZIONI QUESTIONARIO MISURAZIONI PILOTA ESTENSIONE PILOTA ANALISI OSA Condivisione dati Europa/Francia Definizioni Indagine sulla Supply Chain Italiana ( Questionario e Raggruppamenti di indagine) Risultati Questionario Preparazione Piloti MISURAZIONI CAUSA-EFFETTO MIGLIORAMENTI E MISURAZIONI (automatiche) (azioni a breve) Da decidere e programmare OTTOBRE-FEBBRAIO MARZO-MAGGIO GIUGNO-SETTEMBRE RAPPORTO INTERMEDIO GIUGNO RAPPORTO FINALE OTTOBRE

  8. MC GDO MP STAB Pilots Operative Process Riserva • Copertura dell’assortimento • Categoria = Scaffale • Tutte le referenze del planogramma Ordini di rifornimento IDM-GDO Stock Stock Stock Stock Stock Programmi P.F. Cassa Ordini Ordini Ordini Ordini Distributore(tutti i prodotti) Man. Autom. Distributore(prodotti Pilota) Produttori(co-Pilota per le promozioni) Legenda:modalità di partecipazione Rilevazione Diretta Visibilità d’interfaccia Presenza

  9. OSA • Available material : • A Questionnaire to analyze the full supply chain from OSS point of view • Pilots road map

  10. C-CRM Phase 2

  11. C-Crm Phase 2 • Objective : • Spread knowledge of results of the phase 1 • Define operational solution for C-CRM

  12. C-Crm Phase 2 • Status : On going • Spread knowledge of results of the Phase 1 • 3 workshops with 70 Managers involved already done • 3 additional workshops scheduled in April and May • Define operational solution for C-CRM • Working Group Started • Project Closing: September 2003

  13. C-Crm Phase 2 • Working Group • Industry: Barilla, Coca Cola, Colgate, Fater, Ferrero, Galbani, Henkel, Kimberly Clark, L’Oreal, Manetti e Roberts, Sara Lee • Retailers : Auchan, Carrefour, Conad, Crai, Interdis, Despar, Metro, Selex, Sigma, Sisa

  14. C-Crm Phase 2 • Available Material: • Phase 1 Blue Book • Workshops Material

  15. Category Management Tool Kit

  16. Category Management Tool Kit • Objective : • Satisfy the requests coming from the participants to work shops : • Map the Category Management applications already existing in ECR Italia • Define a “ Tool Kit” to help Category Management implementation in all Companies

  17. Category Management Tool Kit • Status : • Call for nominations launched • Project closing : End 2003

  18. STAB GDO Social and Environmental Responsibility Phase 2

  19. STAB GDO Social and Environmental Responsibility Phase 2 • Objective : • Identify the elements of an “ Ethical Offer” and of an “ Ethical “ Retail mix • Define a collaborative pattern

  20. STAB GDO Social and Environmental Responsibility Phase 2 • Status : • Call for nominations to be launched • Project closing : end 2003

  21. STAB GDO Social and Environmental Responsibility Phase 2 • Phase 1 Working Group: • Industry: Bp-Castrol, Confruit, Coca Cola, Elah Dufour, Eridania, Ferrero, Galbani,Gruppo Buondì, Guaber, Heineken,Henkel, Kimberly Clark, Kraft, Leaf, Manetti e Roberts,Martini e Rossi, Sara Lee, Unilever • Retailers : Aligrup, Carrefour, Coop Italia, Crai, Ceda, Despar, Interdis, Selex

  22. STAB GDO Social and Environmental Responsibility Phase 2 • Available material : • Phase 1 Blue Book

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