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Buffalo Wild Wings. (NASDAQ – BWLD) January 2005. Safe Harbor Statement.

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buffalo wild wings

Buffalo Wild Wings

(NASDAQ – BWLD)

January 2005

safe harbor statement
Safe Harbor Statement

We make forward-looking statements in this presentation which represent our expectations or beliefs about future events and financial performance. Forward-looking statements are identifiable by words such as “believe”, “anticipate”, “expect”, “intend”, “plan”, “will”, “may” and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Forward-looking statements are subject to known and unknown risks and uncertainties, including those described in the Company’s filings with the Securities and Exchange Commission. In addition, actual results could differ materially from those suggested by the forward-looking statements, and therefore you should not place undue reliance on the forward-looking statements.

slide3
Sally Smith

President, Chief Executive Officer

Mary Twinem

Executive Vice President, Chief Financial Officer

slide4
Overview

Strategy

Financials

company overview
Company Overview
  • Successful 20-yearconcept
  • Casual dining/fast casual category
  • 307 locations in 31 states
  • 35% company-owned65% franchised
  • 1,000-plus unit potentialin U.S.
buffalo wild wings today
1Buffalo Wild Wings Today

3

14

9

4

1

19

2

3

7

6

80

14

25

3

5

8

10

6

13

8

8

3

5

1

7

2

3

4

25

104 Company

203 Franchise

31 States

8

As of January 10, 2005

buffalo wild wings concept
Buffalo Wild Wings Concept

Restaurant concept with broad appeal

  • Neighborhood dining concept
  • Cravable food in entertaining, sports-oriented atmosphere
  • Flexible service model
  • Irreverent brand positioning
slide8
Menu

New Additions

  • Popcorn Shrimp
  • Chili Con Queso Dip
  • Loaded Chili Potato Skins
  • Buffalo Ranch Chicken Sandwich
  • BBQ Bacon Chicken Sandwich
  • Kids Macaroni & Cheese
  • Desserts
dayparts
Dayparts

Our Guests

  • Broad demographic appeal
  • “Cult-like” following = high frequency
  • Multiple uses
    • Workday lunch
    • Sit-down dinner with the family
    • Watching the big game
    • Late-night cravings
    • Take-out

Percentages for fiscal year 2004at Company-owned restaurants

buffalo wild wings concept1
Shrimp

“Interview”

Buffalo Wild Wings Concept

Advertising

buffalo wild wings concept2
Buffalo Wild Wings Concept

Advertising

Branding

“Heaven”

strategy
Strategy
  • Company-ownedunit expansion
  • Store level &corporate execution
  • Franchise growth
company owned
Company-owned
  • Development
    • 19 locations in 2004
    • 20+ estimated in 2005
  • Initiatives
    • Improve new store opening process
    • Execute consistent service strategy
    • Gain efficiencies in new markets thru multiple stores
  • New prototype
execution
Execution
  • Store Level
    • Increase average unit volumes
    • Reduce cost of goods sold
    • Improve labor efficiencies
  • Corporate
    • Leverage SG&A
    • Develop a comprehensivepeople plan
    • Build the brand nationally
franchise growth
Franchise Growth
  • Development
    • 42 locations in 2004
    • 45-50 estimated in 2005
  • Quality partners
    • Growth from existing andnew franchisees
    • Experienced multi-unitdevelopers
  • Growth areas
    • California, New York, Texas,Florida, Arizona
unit growth
Unit Growth

306

245

199

158

137

revenue growth
Revenue Growth

$170,942,000

$126,497,000

$96,107,000

$74,570,000

$53,175,000

chicken wing prices
Chicken Wing Prices

Average Quarterly Wing Prices2000 - 2004

($/lbs)

outlook
Outlook
  • Pre-announcedfourth quarter
    • Revenue of approximately$48.5 million
    • Diluted EPS range updated to$0.25 to $0.28
  • 2005 guidance to begiven in Februaryconference call
accounting updates
Accounting Updates
  • Stock option accounting
  • Sarbanes-Oxley compliance
  • Accounting for depreciation and rent
  • System-wide financial data
investment highlights
Investment Highlights
  • Concept with broad appeal
  • Proven portability
  • Under-penetrated brand
  • Experienced management
  • Demonstrated financial track record
  • Strong balance sheet
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