Why Should Startups & SMEs First Invest in Mobile App Development_

1. Why Should Startups & SMEs First Invest in Mobile App Development? Mobile app development has become a quintessential job today. But still, startups and SMEs are confused about whether they should invest in their business app or not. Do you also belong to those entrepreneurs? If yes, read this blog and get all your answers. Today our life revolves around mobile applications. It's surprising but true that even though people check their phones every 7 ½ minutes and there are 6 billion mobile users, mobile is still an untapped market. There is a paradigm shift from offline store to online, from website to mobile app, and why not? Mobile app development company is the best decision that an entrepreneur should make for its new business venture in this continually growing percentage of mobile phone users. But still, startups and SMEs (small and medium enterprises) are facing a dilemma. Should they first develop their app or wait for the right time?

2. According to recent reports, in 2020, the total ad revenue was $581.9 billion. The prediction for the overall mobile app market is for continuous growth, reaching a staggering $935 billion in revenue in 2023. So, hiring app developers in India today is highly advisable for every startup. It provides businesses with incredible and exponential benefits.

3. Below are the top reasons why your business should develop an app now: 1. User Engagement With mobile apps, businesses can quickly satisfy customers because they serve them faster than any other channel. As per recent stats, 80% of people who downloaded the mobile app are satisfied with its service. In case of any problem, they can quickly contact the support team and post their feedback on social media channels. E.g., if any user is not satisfied with the service of Ola cabs, he/she can post his input on Twitter. This way, the company will get to know where it's going wrong and correct it.

4. 2. Revenue Generation Mobile applications make it easy to connect businesses and their customers directly, allowing them to engage and maximize each customer's buying potential. The E-commerce sector will generate $154 billion this year; mobile apps are already a vital part of the sales strategy. Apps also make it easier to collect payments from customers. There were around $70.3 billion mobile payments in 2020. Some apps helped companies receive online payments for their products/services and send customers receipts via email or text messaging (e.g., the Kindle app). This way, customers can always keep their payment records.

5. 3. Customer Feedback Businesses and entrepreneurs use mobile apps to improve customer relations. The number one reason for the negative press is a dissatisfied customer who speaks out about his experience with the company or product/service – via social media, etc. Mobile devices allow companies to receive feedback from customers directly so they can improve their services. Mobile apps have also given a chance for customers to interact with businesses, gain more knowledge about the products/services they provide, and know-how their needs can be met. They can check the company's hours of operation or even get directions to its physical locations (like app stores).

6. 4. Branding With mobile applications, businesses can get a significant market share in no time. Apps offer a new level of customer interaction and online engagement that can be used to build brands and strengthen existing ones. They also let you monitor your brand's image online via consumer reviews, social media sharing, etc. For. e.g., if you have a mobile app related to automobiles, you can create a community and engage with the customers on your terms.

7. 5. Marketing Mobile apps are marketing tools for businesses – we can use them to attract new clients/customers and keep existing ones engaged differently from any other channel. E.g., if you've just launched your new product/service, you can create a mobile app to market it. These apps will help businesses build their brand and become more visible to customers than ever before. Also, through target marketing, business owners can know which people are interested in their services (like restaurant owners can easily find out who's in the mood for food). This way, they can target only the customers who are interested in their product/service.

8. 6. Visibility and Loyalty : Mobile app development can help businesses find new clients, retain existing ones, and constantly update them on what's happening with your business. Apps keep your brand top of mind, letting you remain active in your customers' lives and continuously engage with them. They also allow you to reach more consumers quicker than ever before etc. E.g., if you want to enter the sports market, mobile apps will help you reach out to a vast and growing population of people interested in playing sports.

9. 7. Data Collection Mobile products/services based on customer needs. E.g., if you've launched a mobile app for a food delivery service, it will allow your business to collect information about the customer's food preferences. apps can help businesses collect customer information and improve Mobility is the future of digital marketing, and mobile app development is a part of that; it helps companies build, expand, and strengthen their brands/products. Mobile apps are not only about sales but also about customer relations.

10. 8. Mobile Payment Mobile apps are the future of payments because they make every transaction more accessible, faster, and more convenient for both customers and business owners. E.g., if you have a mobile app for a business, it will allow you to accept payments (transactions) via mobile. This way, you can receive payments through NFC or QR codes. It has allowed businesses to receive payments from their customers and make business transactions easier (like paying their bills) via mobile apps. Amazon, Flipkart, and more accept NFC payments for goods and services. Companies like Wal-Mart, In 2021, we can also find an online payment barcode at every grocery store, shopping mall, restaurant, and more. Mobile payments help improve customer experience if your users find it easy to pay for their orders using app payment. Payment methods may include PayPal, Apple Pay, QR codes, NFC, or Bluetooth beacons.

11. 9. Security Mobile apps are secure and ensure safe payments for customers; they use the latest encryption technology to protect data. They are authentic and can be used in making financial transactions, booking tickets, storing car keys, etc. They make our life easier than ever before by giving us access to things we need on the go. For e.g. mobile apps can store our credit cards, car keys, laundry card, etc. Mobile apps even help business owners to free themselves from having to carry certain things around with them at all times. Summing Up! In a nutshell, mobile apps can help businesses expand their reach to more clients and engage with customers in ways that are different from any other channel. As well as this, they offer a new level of marketing opportunities, make it easy for you to find new customers and retain existing ones, which improve your brand's visibility. The apps will help build customer loyalty and strengthen customer relationships. Mobile apps are not just about the number of downloads or revenue generation; they also help businesses improve customer relations/increase sales, market their products and services, create loyal customers, etc.

12. If you want your brand to succeed in the long run, you should invest in a mobile app development company in India to stay ahead and acquire more customers. Original source Good Reads: Comparison with Best JavaScript Framework: Vue.JS Vs. React.Js Top 13 Educational App Development ideas for Startups Top Mobile App Development Technologies for 2021 10 Ways IoT Is Enabling a New Era of End-to-End Manufacturing Monitoring & Actionable Analytics What Affects the Cost of Flutter App Development? Top 5 Factors! What is dApps and Why It is Important for Businesses? What is Fintech, and How has Fintech Transformed the Banking Industry? Thank You!!!