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Staying Professional in the Electronic Market Place: Managing Your On-Line Persona. Vic Massaglia and Laura Diercks. Agenda. On-Line Persona Introduction to Social Networking Blogs Social Networking Sites Considerations Professionalism Student Thoughts Discussion. ‘Gotta Feel Connected’.

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staying professional in the electronic market place managing your on line persona

Staying Professional in the Electronic Market Place:Managing Your On-Line Persona

Vic Massaglia and Laura Diercks

agenda
Agenda
  • On-Line Persona
    • Introduction to Social Networking
    • Blogs
    • Social Networking Sites
  • Considerations
    • Professionalism
    • Student Thoughts
  • Discussion
worldwide confessional
Worldwide Confessional
  • “We think that confession is good for the soul, and this no longer means whispering to a priest in a dark booth. It means telling everyone about your experiences and feelings, no matter how distasteful.”

-- Generation Me, by Jean Twenge

what are we doing in there
Good stuff…

Socializing

Learning social rules

Decorating profiles

Exploring identity

Writing blogs

Writing software code

Risk assessment

Dating

Networking

Discovering music

Producing & editing videos

Discussing interests

Social & political activism

Keeping in touch with friends long-term

Buying/Selling

Job searching

What are we doingin there?
what are we doing in there1
Neutral or bad stuff…

Seeking validation

Competing in a popularity contest

Venting/complaining

Showing off

Dating

Bullying

Defaming

Pulling pranks

Getting even

Impersonating

Stalking

What are we doingin there?
second life
Second Life
  • http://www.youtube.com/watch?v=aFuNFRie8wA
  • 1,682,527 people logged on in the last 60 days
  • Mostly 25-34 year olds
  • 60 schools and universities
    • Harvard -Pepperdine
    • Ohio University -Stanford
    • Vassar -NYU
  • Businesses
    • 20th Century Fox -Adidas Reebok
    • Dell -Disney
    • Mazda -Wells Fargo
however miss new jersey
However! Miss New Jersey!
  • HEADLINE: “New Naughty Miss New Jersey Photos Surface”

"These pictures were meant for my friends and myself." Amy Polumbo responds to viewers' questions on TODAY

http://www.msnbc.msn.com/id/19725822/

these sites can be good too
These sites can be good too!
  • Finding a job on MySpace
  • Finding a roommate on Facebook
so what can i do
So What Can I Do?
  • Be aware of your online persona
    • Google yourself-what comes up?
    • Google Alert
    • Search Blogs for your name
      • Technorati
      • Ice Rocket
      • Google Blog Search
      • Zuula
      • Blog Search Engine
u of m students polled
U of M Students Polled
  • 2nd and 3rd year Law Students
  • 2nd year CSPP Students
  • Psych undergrads
student use
Student Use
  • U of M students:
    • Primarily for personal use-to stay in contact with friends and family
    • Facebook and MySpace most popular
    • Security settings used to limit profiles
    • Lewd pictures and excessive alcohol use seen as inappropriate
    • Do NOT think employers should be involved
student opinion
Student Opinion
  • Might be ok for student to initiate
  • Reserve “friendships” for peers
    • Different with TA’s because closer in age
    • “too much one-way self-disclosure”
    • “inappropriate to be "friends" with some but not all of your students if you're grading their tests and papers, like preferential treatment” -U of M Senior
  • “We are friendly, but not friends “-U of M grad student
  • Favor e-mailing if they want to stay in contact
slide30
What are you doing?
    • Personal Use
    • Professional Use
what s the best option
What's the best option?

Business as Usual

Proactive Strategy

discussion
Discussion
  • Where do you fall on the spectrum???
  • What should be advising our students?

Personal -------------------------- Professional

let s continue the discussion
Let’s Continue the Discussion

Victor C. Massaglia, M.A.Career AdvisorCareer & Professional Development CenterUniversity of Minnesota Law SchoolMondale Hall - Room 96229 19th Avenue SouthMinneapolis, MN 55455P: 612/626-8108; F: 612/626-7720www.law.umn.edu (website)https://law-umn-csm.symplicity.com/ (Link for students & employers)http://blog.lib.umn.edu/lawcso/vocare/ (blog)

special thanks to
Special Thanks to…
  • U of M Students
  • Dana Bartocci, Esq. and Nora Klaphake, Esq. at Maslon Edelman Borman & Brand L.L.P.
  • Laura Diercks (student)
  • Alicia Hudelson (student)
  • Jessica Beerbower (student)
  • Ivan Ludmer (student)
  • Darcy Sherman (student)
  • Bree Richards (student)
  • Anne Collier Co-Director BlogSafety.com
  • Susannah DiamondLecturer, Creative DevelopmentLearning and Teaching InstituteSheffield Hallam University