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TecDoc Informations System GmbH C.A.F. Shanghai June 7th, 2007

TecDoc Informations System GmbH C.A.F. Shanghai June 7th, 2007. www. tecdoc .net. Agenda. 1. Actual project status translation vehicle table trademark protection copy protection data entry 2. Distribution strategy 3. Next steps 4. Outlook. www. tecdoc .net.

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TecDoc Informations System GmbH C.A.F. Shanghai June 7th, 2007

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  1. TecDoc Informations System GmbH C.A.F. Shanghai June 7th, 2007 www.tecdoc.net

  2. Agenda • 1. Actual project status • translation • vehicle table • trademark protection • copy protection • data entry • 2. Distribution strategy • 3. Next steps • 4. Outlook www.tecdoc.net

  3. Translation of data base & user interfaces • TecDoc China office responsible • made by professional automotive translator • (thanks to Wenzhe Tan) • Online access to translation database since May 21st, 2007 • 50% already done • Finalization / Deadline : June 22nd, 2007 • Release : DVD 4/2007 www.tecdoc.net

  4. TecDoc criteria for vehicle identification A positive identification is required before a vehicle can be entered into the TecDoc vehicle database. TecDoc requires eight compulsory criteria for such identification: 1. Manufacturer 2. Model Series 3. Body Type 4. Drive Type 5. Engine Type 6. Engine Output (in kW/HP) 7. Technical Engine Capacity 8. Engine ID Code Apart from the above criteria, a vehicle can be described in detail by specifying the following information: Engine capacity in litre Body Type Model Generation Model Year from/to Fuel Type Number of cylinders Number of valves www.tecdoc.net

  5. Vehicle Table Asia/Pacific Models: 250 KTypes : 1504 (+ 300 since last 2 month) Engines : 312 www.tecdoc.net

  6. Current VM´s of Asia/Pacific Vehicle Table www.tecdoc.net

  7. New VM´s for Asia/Pacific Vehicle Table www.tecdoc.net

  8. Trademark protection • International Trademark protection incl. China Trademark TecDoc done Trademark TecDoc & logo done Trademark TecDoc (chinese letters) done www.tecdoc.net

  9. TecDoc CD/DVD copy-protection / process description • The TecDoc CD/DVD is copied • The installation of the copy runs without any problems • When the copy is started, the copyprotection asks for the original TecDoc CD/DVD • When the original TecDoc CD/DVD is not inserted, the program does not start • What does the copyprotection do? • The .exe file is protected by an encryption algorithm that changes the bit sample on each TecDoc CD/DVD. • This encryption can not be copied because the bit sample is not copyable. • When the copy should be started, the .exe is not usable due to the wrong bit sample. www.tecdoc.net

  10. TecDoc CD/DVD online activation / process description • The original TecDoc CD/DVD is installed • The program is started for the first time • The customer is asked to insert the code taken from the booklet • The code is verified online against a server hosted in Germany by TecDoc • If the verification of the code is successful, the program is registrated and started correctly • If the verification is not sucessfull, an error message appears – the programm cannot be started • Each CD/DVD has a code in the booklet for the usage of one installation. • For multiple usages (network installations) of the TecDoc CD/DVD a code can be generated by TecDoc on customer-request. • If the system, the TecDoc CD/DVD is installed on, is not online, the code can be verified on another system and transfered to the initial computer. • The code is about 20+ digits long and cannot be cracked by present technoligies. • The whole integration demands an invest approx. 50.000.-€.

  11. Data entry Key success factor: Most possible linked spareparts from datasuppliers to TecDoc vehicle tables means most benefit for users ! To understand the data entry strategy of global parts suppliers: Scenario 1: Local productmanagement is resonsible for data entry Scenario2 : only central productmanagement is responsible for data entry Data supplier´s feedback still ´missing! www.tecdoc.net

  12. Next action -shortterm • Installation of data entry tool locally • Training • Data entry work via TecDoc data service www.tecdoc.net

  13. Distribution strategy

  14. Distribution Channels Automotive Parts Supplier Importer 50 WD 150 Retail/ Jobber 5000 100.000 Installer

  15. Roadmap „China“ 2007 www.tecdoc.net

  16. Next steps I • linking spare parts by data suppliers to be continued • data entry tool training locally a.s.a.p. • set up distribution strategy with CAF Q4/2007

  17. Next steps I - details Key success factor: Use the distribution power of CAF for quick success and penetration of the market in an efficient way. • Parallel own market questionaire operated by TecDoc Shanghai office to expand the knowledge of local requirements to a wider extend • to understand and to use the routes to market from each TecDoc supporter • TecDoc to present to local dealer conventions (agreed Hella) • Use installer contacts of data suppliers to present TecDoc • evaluate customized TecDoc DVD as own brand electronical catalogue (TRW) www.tecdoc.net

  18. Next steps II • found TecDoc China company Q1/2008 • implementation of local technical support for vehicle table & DMM Q1/2008

  19. Long-term strategy... • Long-term strategy is to offer apart from DVD a wider range of TecDoc products to the Chinese Aftermarket: • WEB CATALOG • Personalized DVD • Personalized online Catalogue • PRINT www.tecdoc.net

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