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Startup Application. U-Cost. Team. Andrian Eduard Bangga Ikhsan Baskara Joovanny Pasuhuk Rangga Fajarullah. Videos. Startup Company. What is Startup Company?.

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Presentation Transcript


Eduard Bangga




what is startup company
What is Startup Company?

A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets.

what is u cost
What is U-Cost?
  • FREE Service that takes the pain out of finding the perfect apartment in the whole area of Indonesia.
  • Provide information about apartments that available to rent
  • Enable user to search and find apartments with their own categories
      • Location
      • Price
      • Type
      • Period of Rent
      • Provide Information of nearest location of restaurant, shopping mall, supermarket, or gym center
vision and mission
Vision and Mission


Become a market leader of mapping application in Indonesia, especially in Apartments information


  • Provide excellent service and value-added solutions to customer and partners
  • Create the best conditions of place to living for customer
  • Increasing the value of a superior investment in development of application
  • Increasing the concern for the environment and social responsibility for apartment organizer
u cost preview
U-Cost Preview
  • Insert Searching Data

Such as:

    • Price
    • Bedrooms
    • Bathrooms
    • Types of Apartments
    • Keyword of searching
u cost preview cont d
U-Cost Preview (cont’d)

Available Apartments that suitable to your search category

u cost preview cont d1
U-Cost Preview (cont’d)

Click on a place and the information about the place will pop-up

market survey
Market Survey

Determine and define the nature, extent, and size of our market

Determine what aspects of the market that we want to investigate

Find out where and when we can reach customers

market survey cont d
Market Survey (cont’d)

Choose a sample size

Prepare a list of question that will provide data we need for our market research

Devise the way to quantify the answers we receive

market survey cont d1
Market Survey (cont’d)

Identify variables that might affect our results

Set a time period and location of survey

Prepare Survey Forms

Conduct Survey

segmentation of market
Segmentation of Market



segmentation of market cont d
Segmentation of Market (cont’d)


Apartment Organizer

Others Apps Developer

how do we gain profit
How do we gain PROFIT?

Extra function that user used

Register Fee from apartments organizer

Advertisement in application

business case
Business Case

Development cost of our application will be Rp. 5.000.000,- with 5 year application’s period of use. During the use of the system, there will be a maintenance cost or development of new updates cost of the system as an expenses during the period. And there will be expected revenues that should be achieved every year as a profit produce by product. Discount rate is 15%.

return on investment roi
Return On Investment (ROI)
  • Return on Investment:

Project ROI = (total expected benefits – total expected costs)

Total expected costs

= 11.065.000 – 5.677.000


= 95%

  • U-Cost can earned profit in the 3rd year of application operation
  • Profit that will earned almost twice from overall cost that spent in development and operation cost
  • App Store
  • Google Play
  • Social Media
  • Ad Networks
  • Organic Marketing
  • Maintain Loyal User
  • Building an App Empire