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ACER - PowerPoint PPT Presentation


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ACER. Vicky Christy Sunny Danica. ACER. History. Put into strategies in USA. Establishing new division. 2002. 2000. 1976. 1987. By Stan Shin. Divided off PC. Established in Taiwan. Changed name to Acer. Incorporated as Wistorn Corporation. ACER. The types of PC. desktop.

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Presentation Transcript
slide1

ACER

Vicky

Christy

Sunny

Danica

slide2

ACER

History

Put into strategies in USA

Establishing new division

2002

2000

1976

1987

By Stan Shin

Divided off PC

Established in Taiwan

Changed name to Acer

Incorporated as Wistorn Corporation

the types of pc

ACER

The types of PC

desktop

laptop

Tablet

PC

Pocket PC

netbook

Ultra-Mobile PC

major target markets

Global expansion

Multi-Brand strategy

Brands of Acer Inc:

Major target Markets

America

  • Advantages from Implement the multi-brand strategy worldwide
  • with differentiated multi-brand products to satisfy diverse customer and market segments.
  • Expand Acer Group’s global PC market share.
  • Maintain control and minimize operating expenses.

Asia

Europe

slide7

Global expansion

Acer in America

  • In 2007,Acer used $710 million to acquire Gateway.
  • Get experience from Gateway
  • Enjoy the Gateway’s market share
slide8
Asia

Global expansion

Europe

  • In china, Acer ranks No.2 in terms of sales incoming.
  • Acer via sponsors series of sports events to improve brand recognition
  • In 2008, Acer announced it had acquire 75% stakes of Packard Bell.
  • At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth
challenge
Challenge
  • Highly competitive , many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple
  • Economic crisis & PC market shrink
  • The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation
  • Keep innovation
slide10

SWOT Analysis

ACER

Weakness

Strength

Opportunity

Threat

slide12

T1

O1

  • Economic recession
  • Many competitors all over the world

O2

T2

  • Mainland China market
  • Substitute products
slide13

HP

R&D capabilities

Competitors

Dell

Direct business model

Lenovo

Perfect and efficient service

Good performance in Chinese market

short term recommendation

ACER

Improving its online service

Customizing their products

Scale economy and effective shipping

Short-term Recommendation

long term recommendation

ACER

Long-term Recommendation

Seek long-term partnership

Be more innovative

Develop green technology

conclusion

Achievement

Conclusion

Acer is the second largest PC manufacture.

Acer has expanded to Europe, North America, Latin America, and Africa.

Acer has successfully sponsored Vancouver 2010 Olympic Winter Games

conclusion1

Problems

Conclusion

Acer is regarded as low-end products.

E-waste

The fast speed of new generation.

conclusion2

Future trend

Conclusion

People will favor to smaller products with many new functions.

The price of PC will be lower and lower.

slide19

Conclusion

Future outlook

Acer should adopt multiple price strategy.

Acer should cut off some of its brands.

Acer should be more innovative.