ACER Vicky Christy Sunny Danica
ACER History Put into strategies in USA Establishing new division 2002 2000 1976 1987 By Stan Shin Divided off PC Established in Taiwan Changed name to Acer Incorporated as Wistorn Corporation
ACER The types of PC desktop laptop Tablet PC Pocket PC netbook Ultra-Mobile PC
ACER Industry Analysis
Global expansion Multi-Brand strategy Brands of Acer Inc: Major target Markets America • Advantages from Implement the multi-brand strategy worldwide • with differentiated multi-brand products to satisfy diverse customer and market segments. • Expand Acer Group’s global PC market share. • Maintain control and minimize operating expenses. Asia Europe
Global expansion Acer in America • In 2007,Acer used $710 million to acquire Gateway. • Get experience from Gateway • Enjoy the Gateway’s market share
Asia Global expansion Europe • In china, Acer ranks No.2 in terms of sales incoming. • Acer via sponsors series of sports events to improve brand recognition • In 2008, Acer announced it had acquire 75% stakes of Packard Bell. • At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth
Challenge • Highly competitive , many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple • Economic crisis & PC market shrink • The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation • Keep innovation
SWOT Analysis ACER Weakness Strength Opportunity Threat
T1 O1 • Economic recession • Many competitors all over the world O2 T2 • Mainland China market • Substitute products
HP R&D capabilities Competitors Dell Direct business model Lenovo Perfect and efficient service Good performance in Chinese market
ACER Improving its online service Customizing their products Scale economy and effective shipping Short-term Recommendation
ACER Long-term Recommendation Seek long-term partnership Be more innovative Develop green technology
Achievement Conclusion Acer is the second largest PC manufacture. Acer has expanded to Europe, North America, Latin America, and Africa. Acer has successfully sponsored Vancouver 2010 Olympic Winter Games
Problems Conclusion Acer is regarded as low-end products. E-waste The fast speed of new generation.
Future trend Conclusion People will favor to smaller products with many new functions. The price of PC will be lower and lower.
Conclusion Future outlook Acer should adopt multiple price strategy. Acer should cut off some of its brands. Acer should be more innovative.