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Confessions:

Confessions:. Starting your own game business. Jussi Laakkonen Everyplay. February 10-12 2009. Casual Connect Europe 2009. Full presentation with notes & audio track:. http://jussilaakkonen.wordpress.com. February 10-12 2009. Casual Connect Europe 2009. Hi, I’m Jussi!. CEO, founder.

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Confessions:

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  1. Confessions: Starting your own game business Jussi LaakkonenEveryplay February 10-12 2009 Casual Connect Europe 2009

  2. Full presentation with notes & audio track: http://jussilaakkonen.wordpress.com February 10-12 2009 Casual Connect Europe 2009

  3. Hi, I’m Jussi!

  4. CEO,founder since Aug 2008

  5. Main organizer Entrepreneur for 15 years Demo & LAN party with >6000 visitors a year

  6. previously Business developmentdirector Multimillion € deals Produced games Filled the dishwasher Console racing games >3M units sold

  7. Confessions

  8. confessions

  9. Why starta (game)business?

  10. Do your own thing The last great adventure Nobody else gets it! Change the world Get rich quick epic fail Passion – I got to do it!

  11. must have killer idea, right?

  12. your first idea will suck.

  13. get over it. get going.

  14. confessions so, my first idea?

  15. confessions ”Hype or real deal?” panel heureka! virtual worlds, microtransactions the future of games!

  16. confessions + Guild Wars & ”Diablo 2 Casual MMO”

  17. confessions a ”me too” idea killed it early P.S. check out Guild of Heroeson Facebook ;-)

  18. confessions Just a speed bump.I knew the future!

  19. Look for the opportunity

  20. big risks high growth new audiences mass distribution change in behavior disruptive technology unclear business models something that currently sucks

  21. Customer baseViral distributionRule changing

  22. Persistent onlineVirtual goodsFlash

  23. DistributionPaying customersFinally mobile doesn’t suck

  24. Persistent onlineVirtual goodsUnity, FlashXBLA / PSN?

  25. Games in non-game appsNew domain & customersUnproven

  26. confessions social gaming co-creation with users persistent world virtual goods open web APIs Flash client Does it make a tasty soup? We’ll see...

  27. an idea & promising market =

  28. ideas are a dime a dozen

  29. execution is king

  30. PEOPLE, PEOPLE, PEOPLE!!!

  31. PEOPLE, PEOPLE, PEOPLE!!! So good that they can walk on air!

  32. 2-4 founders tech, biz, art, design

  33. because you have toget more done with less

  34. Smart people who get things done Marissa Mayer, Google

  35. FIERYPASSION

  36. Get somebody who hates selling less than starving don’t hire a suit

  37. No assholes A single person can destroy your new company.

  38. CEO CTO AD Product owner Production PR, finance Game client All art Bizdev Server lead Design Sales, marketing Partners Studio mgmt Detailed design Game mechanics Game server confessions

  39. GET STUFF DONE FAST

  40. Agile & Lean for EVERYTHING Not just code, but also business and management

  41. All your plans are just guesses

  42. Release early & often

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