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Using the Visibility Toolkit

Using the Visibility Toolkit. What is visibility?. Getting the word out: All forms of publicity All media outlets. Who is responsible for visibility?. Service team contact person Chapter ensures someone is assigned and that they understand the duties. MORE HELP. Why should we care?.

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Using the Visibility Toolkit

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  1. Using the Visibility Toolkit

  2. What is visibility? • Getting the word out: • All forms of publicity • All media outlets

  3. Who is responsible for visibility? • Service team contact person • Chapter ensures someone is assigned and that they understand the duties

  4. MORE HELP Why should we care? • Visibility will: • Reflect the good we do. • Attract more volunteers. • Expand community support. • Increase chapter enthusiasm & unity. • Expand awareness about Thrivent Financial.

  5. Visibility Basics • Getting started • Photography tips • Getting the word out • Logos & terminology • Relationship building

  6. Media relations • Basic media relations • Writing a news release • Getting your news out • Answering media questions • Beyond the basics

  7. Media relations (continued) • Building a relationship with the media • News releases • Media training

  8. Advertising • Using Advertising dollars • Fraternal ads

  9. Additional tools • Collateral & promotional items • Fraternal highlights • Chapter Web site • Chapter mailing service • Personal imprint items

  10. Wrap-up & recognition • Wrapping up your campaign • Recognition & celebration

  11. Related items • Media lists • Customized by location • Sent separately to each chapter leader who receives a toolkit • Congregational coordinators can get a copy from their congregational service team directors.

  12. Related items (continued) • Automated e-mail link • Sent to listed contact person for each Care Abounds in Communities(TM) activity entered online. • Link to online version of toolkit.

  13. Toolkit design • Put in Chapter Leader Materials binder or any other binder • Use tabs provided • Loose pages for ease of updating • Remove or copy pages as needed for reference

  14. Additional copies • Available online at www.thrivent.com/fraternal/visibility • Can order a paper copy from Order Chapter Supplies in the Chapter Leadership Administration section of Members Only.

  15. Resources • Your Lutheran Community Services (LCS) team (contact info) • Fraternal Customer Service Center • fraternal@thrivent.com • 800-236-3736 (7am-9pm Central time Mon-Tue; 7am-6pm Central time Wed-Fri) • CHIP (CHapter Information Place)

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