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THE RUSH ORGANIC COFFEE & TEAAt The Rush we strive to offer the best organic and fair trade coffees available onthe market today. Our roaster will only roast coffee that has been certified, andboth sample roast and cup all green coffee before and after each purchase. What is Fair Trade and why do we offer it?Fair Trade is an innovative, market-based approach to sustainable development.Fair Trade helps family farmers in developing countries gain direct access toInternational markets and to develop the business capacity necessary to competein the global marketplace. By learning how to market their own harvests, Fair TradeFarmers are able to secure their own businesses and receive a fair price for theirProducts. This leads to higher family living standards, thriving communities andMore sustainable farming practices. Fair Trade empowers farming families to supportThemselves – without developing dependency on foreign aid.What Does the Fair Trade Label Guarantee?A Fair Price. This label guarantees that farmers and workersReceived a fair price for their product. The Fair Trade pricemeans that farmers can feed their families and that theirchildren can go to school instead of working in the fields.Quality Products. By receiving a fair price, Fair Trade producerscan avoid cost-cutting practices that sacrifice quality. Thoseproducers are able to maintain the traditional artisan farmingmethods that result in exceptional products.What is the Big Deal About Organic Coffee?In this century, coffee, which is the world’s second largest tradedFood commodity, has also been one of the most chemicallyTreated food crops in the world. It is being sprayed withoutRegulation with DDT, pesticides, herbicides and fungicidesWhich have been determined to be hazardous to good health?And to the environment.Chemical treatment affects not only the farmers who grow theCoffee, but also their families, their land, their water andEventually, the consumer.By contrast, organic agriculture focuses on building healthy soil through composting,inter-cropping, terracing, introduction of appropriate biological pest control,shade trees such as mango and banana and a whole system of compatible, sustainableAgriculture for the coffee trees. Drinking organic coffee promotes the healthof the environment, the health of the coffee grower and the health of the coffeeDrinkerTHE RUSH COFFEE & TEA SHOPGULF COAST TOWN CENTERMARKET PLAZA ACROSS FROM FIREPIT